Francesco is an internationally acclaimed creative leader with experience in multiple countries. His philosophy is to “find the truest thing to say, then say it in the most interesting way.” Highly strategic, insatiably curious and constantly pushing the boundaries of what’s possible, Francesco believes in exploring creativity’s uncharted waters, turning lateral thinking into unexpected solutions that help mainstream brands connect with people on a deeper level.
Francesco Grandi
Chief Creative Officer
Camilo Carvajal
Chief Creative Officer
Camilo, with over 15 years of experience in the advertising industry, is a visionary Chief Creative Officer at LePub Bogotà. Recognized for his ability to blend strategic thinking with bold creativity, Camilo excels at crafting impactful campaigns that drive brand growth and cultural relevance. His expertise spans a diverse range of industries, consistently pushing boundaries to deliver innovative solutions.
Felipe Jaime
Executive Creative Director
Felipe is an experienced Executive Creative Director with nearly two decades in the industry, known for his mastery of design, visual storytelling, and conceptual craft. His work blends imagination, precision, and cultural insight to create impactful, emotionally resonant ideas. Passionate about creativity in all forms, he approaches every project with curiosity and artistic depth.
Lucas Chávez-Alcorta
Managing Director
Lucas is an experienced marketing leader specializing in brand strategy, creative direction, and driving growth across Latin American markets. Holding an MBA in Creative Leadership, he blends strong business knowledge with cultural understanding to deliver impactful, award-winning campaigns. Committed to innovation, he uses storytelling and strategic insight to create meaningful, scalable brand connections.
Jim Curtis
Chief Creative Officer
Jim Curtis is a renowned creative leader with a deep understanding of brand storytelling, strategic creativity, and consumer engagement. His work, honored with Titanium Lions at Cannes, Yellow Pencils at D&AD, and golds at the Effies, One Show, and Webby Awards, showcases his mastery in crafting campaigns that resonate globally. With expertise in digital innovation, emotional storytelling, and integrated marketing, Curtis has consistently delivered breakthrough ideas that drive both brand success and cultural impact.
Lea Mastroberti
President
Lea Mastroberti brings nearly two decades of experience in driving innovation through integrated, creativity-centered solutions. Known for building and empowering interdisciplinary teams, she champions bold, strategic thinking and calculated risk-taking to solve complex business challenges. Her collaborative approach consistently delivers impactful, client-centered results.
Katie Coane
Head of Strategy
Katie leads strategy at LePub NY. She is a hyper-collaborative leader known for orchestrating big thinking and moving teams toward bold, culture-shaping work. For more than two decades, she has partnered with the world’s leading brands to shape strategy that propels business growth. Her work has earned recognition from the Effies, Cannes Lions, and she’s been named Strategist of the Year Finalist by both Ad Age A-List and Campaign.
Cinzia Crociani
Chief Creative Officer
Cinzia is a creative leader with extensive international experience and a global mindset shaped by working across multiple countries. She guides creative teams, turning strong ideas into business results. By harnessing local insights for global brands, she drives innovative work that fuels growth and leaves a lasting cultural impact.
Luca Boncompagni
Chief Creative Officer
Luca is a skilled creative professional with extensive industry experience, using cultural insights and innovation to craft culturally impactful campaigns. He leads projects that connect brands with diverse audiences, blending creative vision and precise execution to boost brand and product relevance in global and local markets.
Gaston Soto Denegri
Executive Creative Director
Gaston is a multidisciplinary creative leader who excels in shaping culturally resonant campaigns through a deep understanding of global markets and emerging trends. With a strong track record in developing strategies that blend culture, data, and creativity, he empowers teams to deliver bold and engaging brand narratives.
Jack Smedley
Excecutive Creative Director
Jack is a skilled and dynamic creative leader with a deep talent for turning business challenges into compelling, well-crafted ideas. He combines strategic thinking with a passion for execution, inspiring and guiding teams to deliver impactful, brand-building work across categories and markets.
Sonal Narain
Chief Strategy Officer
Sonal is a global strategist who has built her highly awarded career working on iconic brands across three continents. She combines cultural insight with data to design creative strategies that solve business problems by driving behavior change. Her lifelong interest in society, media, technology and culture has fueled breakthrough campaigns and the industry’s top strategy honors. She has also applied this thinking beyond advertising to election strategy, tourism, destination and museum branding, public policy and urban planning
Ricardo Coen
Head of Strategy Italy
Born in São Paulo, rooted on the road, Coen is a Brazilian-Italian sociologist, journalist, musician, and father experienced in helping local and global brands to find their place in culture through solid, experimental, integrated, and enthusiastic strategic thinking. Spent most of his advertising career on research design to find growth opportunities for brands, especially in Food & Beverage, Automotive, Home Appliances, Home Care, Pharma, and Banking product categories.
James Moore
Head of Strategy Global Clients
James is an accomplished brand strategist, renowned for his expertise in leveraging data analytics for cultural and consumer analysis to foster breakthrough creativity. His deep consumer understanding has led to the creation of highly awarded effective campaigns. A self-professed nerd, James thrives on immersing himself in tech culture and integrating it into both strategy and creative processes.
David Pagnoni
General Manager
David is an accomplished advertising professional with a robust skill set in brand strategy, client management, and operational leadership. He excels in understanding market dynamics and consumer behavior, which enables him to create effective and impactful campaigns.
Niccolò Arletti
Chief Executive Officer
With his extensive industry knowledge and collaborative approach, Niccolò brings a deep understanding of brand strategy and consumer engagement.
He contributes to the agency's continued success in delivering groundbreaking campaigns and driving client satisfaction, along with impactful results.
Manuela Rossi
Head of Content
Manuela is an accomplished leader in social media, content strategy, and brand entertainment, with a background in filmmaking and screenwriting. She blends editorial sensitivity, cultural insight, and digital fluency to craft platform-native narratives across industries. Her international path, spanning agency and in-house international leadership roles, has shaped a multidisciplinary approach to social media, influencer marketing, and brand storytelling.
Anna Sica
Head of Video Production
With a background in humanities, Anna is an experienced and passionate producer with a deep appreciation for beauty in all its forms. Her knowledge spans from different fields, having been an intrepid connoisseur of several industries. She excels at facilitating content production and bringing creative vision to life through effective teamwork and collaboration. Her dedication to quality and attention to detail ensures that each project is executed with precision and creativity.
Andrey Tyukavkin
Global Executive Creative Director & Chief Innovation Officer, LEGARAGE
Andrey combines deep programming skills with a keen creative vision, seamlessly integrating technology into advertising. As Head of Creative Innovation he leads LeGarage, LePub’s tech and innovation hub, leveraging his strategic creativity and technical proficiency to drive dynamic, tech-driven campaigns that push the boundaries of traditional advertising methods.
Mauro Mazzei
Global Head of Creative Technology, LeGarage
Mauro leads and pushes the innovative side of the agency from idea creation to production, merging creativity and technology. His inventiveness is pivotal to develop and experiment a wide range of technologies with a creative attitude.
Vittorio Cafiero
Head of Innovation and Digital Production, LeGarage
Vittorio is a digital producer and former project manager embodying proactive problem-solving and fostering collaborative success. As he thrives in diverse, dynamic environments, he spearheads multi-office operations, helping teams to deliver cutting-edge digital experiences.
Graeme Jenner
Executive Creative Director
Graeme is a visionary creative leader with a track record of shaping award-winning campaigns and building high-performing teams. With extensive experience across the automotive, finance, tourism, FMCG, telecom, and retail industries, he excels at blending creativity with business impact, driving brand growth and industry recognition.
Kurt Jossie
Head of Strategy
Kurt is a dynamic integrated strategist with a foundation in digital, broad experience in brand and communications, and time spent in corporate that gives him an unparalleled edge. His passion for effectiveness in driving business growth and consumer understanding has shaped award-winning work and strengthened brands. Obsessed with connecting dots few can see, he creates advantage where none seemed possible.
Greg Pfuhl
Managing Director
Greg is an integrated communications expert with a strong focus on creative effectiveness and marketing innovation. He combines cross-category experience with a holistic approach to drive impactful, insight-led campaigns. As an agency leader, he excels at guiding teams and clients through complex challenges with clarity and creative precision.
Ricardo Avilés
Chief Creative Officer
Ricardo Avilés teams up with Coco, his creative counterpart. Together, they have spearheaded a decade-long journey of creative brilliance, consistently elevating teams and agencies to new heights of excellence. Their innovative approach and collaborative dynamic ensure that their work not only meets but exceeds client expectations, driving significant brand growth and recognition.
Aldo Ramirez
Chief Creative Officer
Aldo is part of a dynamic and acclaimed duo with Ricardo Avilés. His leadership and creative knowledge propel fresh ideas and innovative thinking in new projects. At LePub México City, he integrates advanced data and technology to create transformative campaigns that resonate with audiences and drive client growth.
Carlos Correa
Chief Strategy Officer
Carlos leads strategy at LePub Mexico City, blending a rigorous approach to craft with a deep understanding of consumer behavior and cultural insights. His experience across Colombia, Mexico, Peru, and Ecuador has shaped his expertise in digital, brand, and shopper strategy. Known for connecting data-driven insights with human-centered creativity, Carlos empowers brands to resonate with audiences and drive growth for his clients.
Paola Escalante
Managing Director
Paola Escalante is a strategic business leader with over 14 years of experience in creative industries, technology, and brand innovation. As Managing Director of LePub Mexico City, she specializes in driving growth through high-impact partnerships, digital transformation, and cross-disciplinary collaboration. Recognized among Mexico’s most influential industry figures, she has successfully led high-performing teams, overseen large-scale business initiatives, and contributed to the commercial success of global brands and creative organizations.
Laura Esteves
Chief Creative Officer
Laura Esteves is a visionary creative leader with strategic insight, artistic sensibility, and technical expertise. She has led award-winning campaigns for global brands, turning complex ideas into compelling narratives. Passionate about innovation at the intersection of culture, data, and emotion, she inspires teams and drives creativity as a business engine.
Marina Pires
President
Marina Pires is a brand and business leader who drives growth through creativity. Operating at the intersection of marketing, culture, and innovation, she leads multidisciplinary teams to turn creative ambition into measurable business impact, bringing together media, data, and technology as one system.
Marie Alonso
Chief Strategy Officer
With a career built across global markets, Marie Alonso connects cultural intelligence, data and creativity with a strong human lens, helping brands participate in culture with relevance and legitimacy. Her work balances analytical rigor with sensitivity to context, behavior and emotion, ensuring ideas are both impactful and responsible. Known for her strategic clarity and transversal approach, she is focused on building diverse teams and strengthening strategy as a core pillar of LePub’s global model.
André Pinheiro
ECD & Head of LeGarage São Paulo
André is a seasoned creative leader with deep expertise in digital innovation. A passionate advocate for emerging technologies, he consistently blends cutting-edge digital developments with culture. Known for his resilience, persistence, and friendly approach, André is committed to excellence and consistently delivers outstanding results — always with a smile.
Stephan Schwarz
Executive Creative Director
Stephan Schwarz is a creative leader known for his ability to merge strategic insights with cultural relevance, driving innovative solutions for brands. His expertise lies in leveraging data and consumer behavior to craft campaigns that resonate in fast-growing markets. At LePub Singapore, he leads with a focus on integrating creativity and technology, ensuring brands stay competitive and culturally impactful.
Jordan Price
Chief Strategy Officer
Jordan’s most valuable expertise is in facilitating the insight and originality needed to create extrinsic meaning, emotional connection, and lasting distinctiveness for brands. Twenty-five years’ experience – including more than seventeen across Asia – has given him a truly global perspective and honed his ability to distil, simplify, and align diverse teams on strategies that inspire the most effective, innovative, culturally impactful solutions.
Penny Sadlier
Managing Director
Penny is a seasoned strategic leader with over a decade spent in Asia driving business impact for brands through integrated, innovative creative-led solutions. As Managing Director of LePub Singapore, she understands the importance of building a high-performing team leveraging data, tech and creativity to help brands earn their place in culture.
Bruno Bertelli
Chief Executive Officer & Chief Creative Officer LePub Worldwide
Bruno is a globally recognized creative leader, known for his strategic vision, innovative thinking and exceptional skills in creative direction. His work and talent transforms brand communication through innovative approaches and visionary leadership.
His mentoring abilities and expertise for fostering creativity within teams make him a key figure in the global advertising industry.
Sven Huberts
President
Sven Huberts is a global innovation leader known for shaping strategic direction and driving experience-led growth at scale. He leads international teams with a clear point of view, bringing together creativity, technology, and human insight to deliver meaningful, measurable impact. His approach balances creative excellence with operational clarity, enabling brands to innovate faster, work smarter, and stay relevant in a constantly changing world.
Cristiana Boccassini
Chief Creative Officer
Cristiana hones her abilities in contributing to the overall strategic direction and creative excellence of the LePub Network.
She excels in fostering creative environments that inspire groundbreaking work, leveraging her deep understanding and knowledge of brand strategy and storytelling. She succeeds in delivering impactful international campaigns for major brands. A visionary approach to advertising, turning creative ideas into successful, results-driven campaigns.
Mihnea Gheorghiu
Chief Creative Officer
Mihnea excels in guiding creative teams, inspiring innovation and excellence in every project.
His global experience has endowed him with a unique perspective and exceptional adaptability. His experience equips him to understand the needs of global clients and develop effective communication strategies that resonate with diverse audiences.
Sol Ghafoor
Chief Strategy Officer
Sol leads strategy, excelling in crafting innovative solutions across FMCG, Fashion, Sports, and Automotive domains. At LePub, he guides a team of specialists in brand, data, and experience strategy, reshaping the landscape of consumer-brand engagement for the next generation.
Gina Hood
CHIEF EXECUTIVE OFFICER
Gina is passionate about all things growth, driving business for her brand partners through innovative thinking and strategic understanding of clients’ challenges. She champions collaborative, empathetic leadership to build highly motivated teams that deliver. Alongside her agency work, Gina is dedicated to creating positive change in advertising & marketing, and has been recognized by the industry for her contribution.
Kika Douglas
Chief Creative Officer
Kika is Chief Creative Officer at LePub Amsterdam, a multidisciplinary leader with a background in psychology and new technologies. She builds agile creative ecosystems that merge storytelling, data, and culture to solve complex brand challenges. With empathy and curiosity at her core, she empowers teams to thrive and drive transformative creative work. Sharp listener, avid learner, and occasional strawberry-picker, Kika is a mom to two young boys and a pride of creatives.
Bela Ziemann
Chief Strategy Officer
Bela sharpens his skills in strategic planning and client management, demonstrating a keen understanding of consumer behavior and market dynamics. His strategic insights plays a pivotal role in shaping successful campaigns and in developing innovative solutions that address clients' business challenges and drive results.
Lorna Ruane
Head of Data & Culture Lab
Lorna is a data expert who specializes in transforming data into actionable insights that drive brand strategy, creative campaigns, and product innovation. With a PhD in consumer behavior and brand relationships, she excels at uncovering unique consumer insights and integrating data with both creative and business strategies, fostering a collaborative, data-first culture. Her work has powered successful campaigns, business transformations, and multimillion-dollar investments.
Karen Ballenden
General Manager
Karen is a seasoned global business leader with a track record of driving bold, award-winning work across markets in Africa, Asia, Europe, and the Middle East. With deep operational expertise and a creative edge, she combines strategic clarity with a no-nonsense approach to leadership. From leading global portfolios to guiding diverse teams toward breakthrough ideas, she’s known for elevating both the work and the people behind it.
Francois Rousseau
Head of LeGarage Amsterdam
As Head of Experience & Innovation, François leads groundbreaking projects that push the boundaries of creativity and technology, helping brands navigate their business challenges. At the forefront of LeGarage, LePub’s tech ideation studio, he pioneers new ways to merge digital innovation with cultural relevance, crafting disruptive, future-forward solutions. His expertise in innovation strategy, multidisciplinary design, and experience-led thinking enables brands to stay ahead of cultural shifts while redefining how they connect with audiences.
Ete Davies
Chief Operating Officer
Ete leads business operations, client delivery and product management, globally for LePub. He has over 25 years experience in the advertising industry, running some of the worlds premier creative agencies; working with both national and global brands across many sectors from Financial Services, Travel, Technology, FMCG to Automotive. He’s led multi-national, multi-disciplined teams from a project to a global network level; with specialisms in Brand Advertising, Business Transformation, Innovation, Digital Products and Experiences.
Paul Ryman
Chief Financial Officer
Paul brings financial partnering and commercial experience within marcoms holding companies for numerous multinational clients. He is tenacious and prepared in negotiation and has a strong commitment to delivering for agency and clients.
Francesca Zazzera
Chief Production Officer
Francesca is a prominent figure in global advertising production. She leverages her deep expertise to oversee and drive the production of major projects for high-profile brands.
Her ability to manage diverse teams across different markets has been instrumental in delivering high-quality campaigns that resonate globally.
Alessandra Turra
Head of PR & Communication
Alessandra crafts narratives that elevate brands into relevant voices within the global conversation. With deep expertise in international PR and communications, she designs storytelling ecosystems where earned media, digital amplification, and talent converge to amplify visibility and influence at scale. Her editorial sensitivity and forward-thinking approach lead multi-market teams toward ideas that resonate, travel, and drive measurable impact.
Carmen Bistrian
Director Creative Excellence & Awards
With over fifteen years at the intersection of PR and advertising, Carmen brings strategic clarity and cultural fluency to elevate creative ambition across global networks, embedding it at every layer of ideas, from concept to execution. Her career spans regional and global mandates, making creativity the top priority for brands and agencies across international networks and complex multi-market organisations.
Selim Unlusoy
Head of Artificial Intelligence
Selim Unlusoy leads AI at LePub, exploring how intelligent systems can become collaborators in culture, not just tools of production. He works at the intersection of creativity, technology, and human behavior, shaping new ways of telling stories and influencing culture. A keynote speaker at TEDx and SXSW Sydney, Selim’s work has earned more than 100 international awards, including Italy’s first Innovation Lion at Cannes Lions International Festival of Creativity.
THE INNOVATION HUB BY LEPUB
LeGarage, the tech and innovation-driven collective of LePub, redefines brand connection by fusing creativity, technology, and culture. With a global presence across Milan, Amsterdam, São Paulo, Singapore, New York, and Mexico City, it helps brands innovate meaningfully through cultural insight and cutting-edge technology. The collective's mission is to "Invent Culture Forward," crafting impactful, human-centered inventions that drive exponential growth. By reimagining everyday objects and tech, LeGarage empowers brands to shape culture in fresh, exciting ways.
Giada Salerno
Head of Client Services
Giada is an experienced advertising professional known for her leadership capabilities. She excels in strategic account management, ensuring client goals align with creative outputs. Her experience in managing global brands showcases her ability to navigate complex marketing landscapes and drive results.