Bruno, born in Verona, started his career as a copywriter in New York. From 2000 to 2010 he worked at JWT Rome on high-profile international accounts, then in 2011 joined Publicis Italy as ECD working for global brands such Diesel, Heineken, Barilla, Mercedes. In May 2016, he was appointed Global CCO of Publicis Worldwide, following the growth of the Heineken client. Under his lead, Publicis Italy was ranked in WARC’s 2020 top 10 Creative 100 and Publicis Worldwide shortlisted for Adweek’s global agency of the year for the last three consecutive years.
Bruno currently oversees creativity globally for Publicis Worldwide and Publicis Groupe Italy as part of the Executive Committee. From 2020 he is also CEO of Le Pub Amsterdam.
In 2020 he was recognized as the most awarded Chief Creative Officer in the world by The Drum.
Meet
the team
the team
Bruno Bertelli
Global CEO LePub, CCO Publicis Worldwide
Cristiana Boccassini
Global CCO LePub
Cristiana was born in Rome and started her career in JWT working on international clients such as Heineken, Coca-Cola, Kraft, Mazda, Nestlé, and Unilever.
She joined Publicis Italy as Executive Creative Director in 2011, working alongside her creative partner Bruno Bertelli to transform the agency into a global hub. In reflection of her achievements, in 2018 she was appointed CCO and, in the following year, CEO. From 2020 she became additionally CCO of Le Pub Amsterdam.
Cristiana is the most awarded Italian female in the industry. In 2018 she was recognized in Ad Age's lineup of Women To Watch Europe, and in the 2020 edition of “The Drum World Creative Rankings”, she ranked first among the most awarded women Chief Creative Officers in the world. In 2021 she was included in the Creative 100 List of Adweek.
Mihnea Gheorghiu
Chief Creative Officer
Mihnea got into advertising when he was 19 in Bucharest, Romania. In the years that followed, he worked in Hamburg, Paris, London, Madrid, Toronto, New York and Amsterdam.
The work he’s created and creative directed has won over 200 awards (Cannes, D&AD, Clio, One Show, ANDY). Since 2017, he oversees all the global work for DIESEL and Heineken as Global Executive Creative Director. In 2021, he assumed the role of Co-CCO of Publicis Italy and Le Pub Amsterdam joining our CCO Cristiana Boccassini in the creative leadership across all our clients.
Bela Ziemann
Chief Strategy Officer
Born in Berlin, Bela started his career in advertising as an Account, moving after a while into strategy. His strength is to build long term strategic platforms that help clients achieving their goals.
He joined Publicis Italy in 2011 and he’s currently Chief Strategy Officer and Global Brand Strategy Lead for Diesel, Coca-Cola, Heineken, Mercedes, Nescafé and Voltaren at Publicis Groupe.
David Pagnoni
Global COO LePub
Originally from Venezuela, David entered advertising more than 20 years ago. He worked with some iconic brands before joining Publicis in 2012 to work on Heineken. Soon, he moved to Amsterdam to work side by side with the client and, after more than 5 years, David is back in Milan.
He’s Publicis Italy General Manager and keeps working personally on clients such as Heineken Global and Barilla.
Francesca Zazzera
Chief Creation Officer
Francesca is the Chief Creation Officer since 2018. Her expertise comes from having spent more than 30 years working in many production companies on a global scale. Francesca leads the production of the most important projects in Publicis Italy, working on brands such as Barilla, Heineken and Diesel.