To launch “A Classic Horror Story”, an all-Italian film by Netflix that pays homage to the great classics of the genre, this summer we turned screen fiction into reality.
A Classic Horror Prank is the idea of an interactive billboard
on which a disturbing figure appears, following passers-by like a ghostly shadow.
The campaign is based on the discovery that Horror movie fans enjoy being terrorized knowing that it is all fiction, and at the same time their deepest fear is that it might happen in reality - while they are taking a walk in Piazza 24 Maggio in Milan.
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