26 06 2023
Publicis Italy | LePub ended the Cannes Lions 2023 on a high note bringing home 22 Lions with 1 Gold, 7 Silver, and 14 Bronze

The 70th International Festival of Creativity went to its end seeing Publicis Italy | LePub taking its tally to 22 Lions with Heineken® (1 Gold, 7 Silver, and 12 Bronze) and Barilla clients (2 Bronze). The Heineken® campaigns achieved an impressive 20 Lion wins, including 1 Gold, 7 Silver, and 12 Bronze. The Closer (by LePub Italy & LePub Netherlands) scored 1 Gold and 1 Silver in the Brand Experience & Activation category, 2 Silver and 1 Bronze Lions in Outdoor, as well as 2 Bronze in Direct and PR, respectively. The Office Cleaners (signed by LePub Italy & LePub Argentina) earned 2 Silver in Creative B2B, and 2 Bronze Lions in Media and Direct. Heinekicks project (created by LePub Italy, BBH & LePub Singapore) won 3 Bronze in the Outdoor, PR, and Brand Experience & Activation categories. The Nobody watches Women Football campaign scooped 1 Bronze in the Entertainment Lions for Sports; the Bar Experience project by LePub Italy & LePub Netherlands took home 1 Bronze in Direct while The Ghosted Bar campaign (signed by LePub Italy & LePub Singapore) earned 1 Bronze in Film. The Beer Power and 0.0 Barriers projects, both crafted by LePub Brazil, have garnered top awards and praise; the first campaign has been awarded with 1 Silver in the Creative B2B category, while the second one got 1 Silver in Brand Experience & Activation, and 1 Bronze in Creative Commerce. Lastly, The Barilla Passive Cooking project, created by LePub Italy, secured 2 Bronze Lions in the Brand Experience & Activation and Innovation categories. The Cannes Lions International Festival of Creativity has been championing creative excellence since 1954 with the goal of providing a global destination and the definitive benchmark for creativity that drives progress for people, businesses, and society.

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