Publicis Italy and Heineken show that everyone deserves a great alcohol-free option to enjoy social drinking moments together
Heineken® new global advertising campaign celebrates social drinking moments on a journey through fictitious “cheers” episodes across history up to the modern day, disrupting the widespread feeling of exclusion for those who choose not to drink alcohol during social occasions.
‘Cheers with No Alcohol. Now You Can
’ campaign introduce Heineken® 0.0, a cool and 0.0% alcohol free alternative providing an experience in great taste with the uncompromising Heineken characteristics. Back to news