18 03 2022
Publicis Italy and Heineken cheer on the new virtual Heineken® Silver
Heineken® heads to metaverse one pixel at a time with the first, brand new, virtual beer release. The beverage that you can’t taste is available exclusively through the immersive digital platform Decentraland. Bringing the brewing innovation to a whole new dimension, Heineken® Silver is brewed with all the finest 100% computer-generated ingredients combining many pixels, a pinch of coding and several intense nights of programming. Heineken’s campaign is a light-hearted joke at brands’ obsession with the metaverse bandwagon, to remind people that nothing can replace the experience of drinking a real beer. Back to news

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