23 09 2022
Publicis Italy | Le Pub is named “Agency of the Year” winning big at The Golden Drum Awards 2022
Publicis Italy | Le Pub landed top accolades at this year's Golden Drum International Festival of Creativity picking up 5 Grand Prix, 5 Golden Drum Awards, 8 Silver Drums and 4 Bronze with Heineken, Netflix and Bottega Veneta clients. For the third time in a row, the agency was recognized as “Agency of the Year” confirming its status as the most awarded Italian creative agency in the world and contributing significantly to the success of Publicis Worldwide that was elected “Network of the Year”. “We are deeply pleased and honored to receive this prestigious award that testifies once again how putting brands in the center of culturally relevant conversations and delivering values pay off. We strongly believe that brands expands in terms of relevancy when purpose and authenticity merge. The hard work done over the years has created a proven model of data and creativity that, combined with the courage of our people and our clients, make brands resonate. I'd like to express my sincere thanks to all the team for making it happen” – said Bruno Bertelli, Global CEO of Le Pub and Global CCO at Publicis Worldwide. The best brand leaving a mark at the 28th Festival edition by winning the Brand Grand Prix was Heineken that conquered 4 Grand Prix Awards, 3 Golden Drums, 4 Silver Drums, and 4 Bronze across all sections. The 4 Grand Prix wins were awarded to The Night is Young (Health & Wellness, Content, Best of Covid-19) and The Heineken Silver (Digital Craft) campaigns. The Night is Young also got 3 Golden Drums (Film, Integrated, Motion Craft), and 1 Bronze in Engagement. The Heineken Silver campaign collected 4 Silver (Digital Mobile & Tech, Engagement, Activation, Brand Building) and 1 Bronze in Integrated. Heineken Cheers to all fans scored 1 Bronze in the Film category while The Closer earned 1 Bronze Award in Motion Craft. Excellent results also for the Bottega for Bottegas project that scooped the Best of Genius Loci Grand Prix - the award celebrating local works that presented their distinctive local spirit - 2 Golden Drums in the Activation and Social Good categories, and 2 Silver Awards (Integrated, Content). Lastly, the agency took home two more wins for Netflix The Sound of Stories with 1 Silver Drum in the Film category, and the Romanian Witches vs The Witcher campaign that got 1 Silver Drum in Genius Loci. Visit here for more on The Golden Drum Awards 2022. Back to news

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