Publicis Italy / LePub tops overall tally with 80 Awards collected since 2018 at Cannes Lions International Festival of Creativity
As the 2023 Cannes Lions Awards approaches, Campaign UK looks at which agencies have performed strongly in the past five years.
Publicis Italy / LePub wins top placing in the overall ranking with 80 gongs from 2018 to 2022 with fashion label Diesel bringing in the most awards. Other brands that won for Publicis Italy / Le Pub include Heineken, pasta maker Barilla and fashion house Bottega Veneta.
On this occasion, Mihnea Gheorghiu - CCO at Publicis Italy / LePub
reflects on his agency’s winning formula: “We do three things well: topicality, craft, and scale. We have amazing folk doing the brand strategy and coming up with insights from data. Second, we’re lucky to call so many iconic brands our partners, so this attracts collaborations with some of the best talent. And, last but not least, most of our clients are global, so whenever we come up with something, we try to make it happen in as many markets as possible.”
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