25 06 2021
Publicis Italy wins the first italian titanium ever. Beats all records with 30 Lions won and is the second most awarded agency at Cannes
Publicis Italy won the titles of Second Agency of the Year and Best Agency in the Communication Track at Cannes Lions 2021. An extraordinary edition with which we get a total of 30 Lions, including 1 Titanium and 1 Grand Prix. For the first time in the history of Publicis Worldwide, in fact, Publicis Italy won the Titanium, the most covered award dedicated to projects that change the rules of communication, marking a turning point and making the industry evolve. The Titanium was awarded to "Enjoy Before returning" by Diesel. The campaign, inspired by the worldwide phenomenon of wardrobing, won, in addition to the Titanium, another 7 Lions, including 3 Gold in the PR, Direct and Brand Experience categories respectively; 1 Silver in Creative Ecommerce; 3 Bronze in Creative Ecommerce, Social & Influencer and Print & Publishing respectively. Among the campaigns that stood on the podium we have "Francesca" by Diesel, which was awarded both Gold and Silver in the prestigious Film category. Playlist Timer by Barilla was also a protagonist, the project won 4 Bronze medals respectively in Social & Influencer, Direct, Entertainment for Music, Audio and Radio. Heineken's "We'll meet again", was also awarded 1 Bronze in the Film category. Heineken was also able to stand out in the Entertainment for Sport category with 1 Silver awarded to the "Super League" project. In the Social & Influencer category stood out "The Crown" by Netflix, awarded with 1 Bronze in Single Market Campaign. Last, in the Outdoor category, "The Invisible Store" by Bottega Veneta secured a double victory: the project was awarded with 1 Silver and 1 Bronze. Check the piece on Ad Week. Back to news

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