Dos Equis® was reintroducing The Most Interesting Man in the World. But for one of the most iconic campaigns ever, no ordinary re-introduction would do.
The man returned with a plot twist for the ages: He is… the Least Most Interesting Man in the World.
Using Dos Equis®’s arsenal of iconic brand assets, we flipped the script and brought the man back in an unbranded teaser campaign. A two-week saga of the man building ships in bottles, eating plain yogurt, and making the world wonder what had happened
All leading up to his triumphant return on the college football championship game.
