In Seoul, social life is shrinking. Streets are crowded, and having people over is hardly practical. But even as the city feels like it’s run out of space to socialise, one solution has been hiding in plain sight: rooftops. Unused, forgotten, and guess what… they’re all green.
Heineken, LePub Singapore and LePub Milan revived these empty spaces by bringing back the Pyeong Sang, Korea’s original social platform, with a Heineken touch. The revival turned idle rooftops into fresh hangout spots, giving Seoulites a new way to connect.
