Heineken’s new campaign “Smart Working?” reminds consumers to be careful about how and when they consume, and encourage people to never drink alcohol while working.
When it comes to smart-working, you can make it smart-drinking with Heineken 0.0 alcohol.

What image comes to mind when you think about a football fan? Women fans? They make almost half of football fans across the world, so that makes sense. Cheers to that! #CheersToAllFans

For countries preparing to re-open, ‘A Lockdown Love Story’ celebrates the unexpected moments that only real life can bring. We follow a couple who falls in love online during quarantine. It isn’t until the restrictions are lifted and can meet in a bar that they realize that nothing beats going out again.

When every other brand fights for visibility, Bottega Veneta decided to hide its outdoors from the majority. Invisibility makes you the most visible.

By far, brand visibility has been the touchstone of every sensible brand strategy.

With subtlety engraved into its DNA and years of logo less statement pieces, Bottega Veneta wanted to prove that you can be visible without being loud.

So we launched: The Invisible Store.
A 3 M high, 100 meters square almost invisible installation echoing the brand’s values: subtlety, discretion, self confidence and joy.

Designed especially for the atrium of Plaza 66 in Shanghai, the Invisible Store reflects its surroundings and logos while Bottega Veneta makes a bold statement without being loud.

Watching a horror movie can be a frightening experience, but never like thinking that the scenes can turn into reality. For the launch of A Classic Horror Story, Netflix created A Classic Horror Prank, bringing fear to the streets of Milan.

Daniel Craig is a world-renowned actor, but in the hearts and minds of #007 fans around the world he will always be James Bond.

The natural energy of Solar Power is essential for all the needs of everyday life. Many are moments in which a natural boost is needed to face the smallest challenges. This is the social version of the launch of Heineken’s first natural energy drink.

Finally, after a long lockdown, bars started opening around the world. And people started going out only to find that the new normal it’s quite new. Elbow bumps replaced hugs and air cheers replaced the clicking sound of the beers.

The new Heineken film captures the awkwardness we all face when going out while reminding everyone that it’s in our power to keep bars open by socialising responsibly.

Heineken has been present at social gatherings since 1873. But nowadays, with everyone cooped up inside their homes, we’ve been forced to find new and different ways of getting together and having a beer. This means that to socialise responsibly we also have to deal with new minor annoyances: glitched screens, poor connections, and photobombs are just some of the new challenges that put hanging out with friends to a test. And we know it’s not the best get-together, but definitely, it’s the best way to get together.