The Invisible Store

Agency

By far, brand visibility has been the touchstone of every sensible brand strategy.

With subtlety engraved into its DNA and years of logo less statement pieces, Bottega Veneta wanted to prove that you can be visible without being loud.

So we launched: The Invisible Store.
A 3 M high, 100 meters square almost invisible installation echoing the brand’s values: subtlety, discretion, self confidence and joy.

Designed especially for the atrium of Plaza 66 in Shanghai, the Invisible Store reflects its surroundings and logos while Bottega Veneta makes a bold statement without being loud.

 

 

Other projects Bottega Veneta

Bottega for Bottegas

For the holiday season, Bottega Veneta steps out of the spotlight and gifts its visibility to other equally exquisite Italian bottegas. There’s not just one Bottega in Italy.

Hidden Outdoors

When every other brand fights for visibility, Bottega Veneta decided to hide its outdoors from the majority. Invisibility makes you the most visible.

Heineken

Deadpool & Wolverine

Heineken

Pub Museums

PHILIPS

Philips Refurbished for a Better World

Heinz

Last Drop

Heineken

Heineken & Bodega The Boring Phone

Heineken

LaundroMatch

Heineken

#TheSuperstitiousCall

Barilla

Secondhand Box

National Library Board, Singapore

Playbrary: Reading Is Back In The Game

New Balance

The Heaviest Jersey

Heineken

True Hardcore Fans

Heineken

The Gaming Fridge

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