The Invisible Store

Agency

By far, brand visibility has been the touchstone of every sensible brand strategy.

With subtlety engraved into its DNA and years of logo less statement pieces, Bottega Veneta wanted to prove that you can be visible without being loud.

So we launched: The Invisible Store.
A 3 M high, 100 meters square almost invisible installation echoing the brand’s values: subtlety, discretion, self confidence and joy.

Designed especially for the atrium of Plaza 66 in Shanghai, the Invisible Store reflects its surroundings and logos while Bottega Veneta makes a bold statement without being loud.

 

 

Other projects Bottega Veneta

The Everlasting Logo

LePub Milan and LePub Singapore created "The Everlasting Logo" for Bottega Veneta—an innovative installation transforming 20,000 copies of Yu Xiuhua's poetry (written specifically for this prestigious event) into the brand's Logo at Shanghai's historic Rowing Club. As visitors claimed these…

Bottega for Bottegas

For the holiday season, Bottega Veneta steps out of the spotlight and gifts its visibility to other equally exquisite Italian bottegas. There’s not just one Bottega in Italy.

Hidden Outdoors

When every other brand fights for visibility, Bottega Veneta decided to hide its outdoors from the majority. Invisibility makes you the most visible.

Heineken®

Social Off Socials

Bottega Veneta

The Everlasting Logo

Heineken®

The Eyes Dribble

Heineken®

Starring Bars

Heineken®

The Flipper

PHILIPS

Fixables

Heineken®

Trust Bars

TECATE

Gulf of Mexico Bar

Heineken®

Bar Dating

Heineken®

The Heineken® Smootheriser

Heineken®

Pub Succession

Heineken®

Social Screen

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