The Invisible Store

By far, brand visibility has been the touchstone of every sensible brand strategy.

With subtlety engraved into its DNA and years of logo less statement pieces, Bottega Veneta wanted to prove that you can be visible without being loud.

So we launched: The Invisible Store.
A 3 M high, 100 meters square almost invisible installation echoing the brand’s values: subtlety, discretion, self confidence and joy.

Designed especially for the atrium of Plaza 66 in Shanghai, the Invisible Store reflects its surroundings and logos while Bottega Veneta makes a bold statement without being loud.

 

 

Other projects Bottega Veneta

Bottega for Bottegas

For the holiday season, Bottega Veneta steps out of the spotlight and gifts its visibility to other equally exquisite Italian bottegas. There’s not just one Bottega in Italy.

Hidden Outdoors

When every other brand fights for visibility, Bottega Veneta decided to hide its outdoors from the majority. Invisibility makes you the most visible.

Marvis

Marvel your routine

Tiger

Tiger Summer Puffer

Heineken

The Gaming Fridge

Tissot

Focus forward

Barilla

The recipe for togetherness since 1877

Heineken

Just Another Night Out

Heineken

The Best Driver

Heineken

150 years of good times

Heineken

MSGM x Heineken

Heineken

The Ghosted Bar

Barilla

Open Carbonara

Heineken

Heinekicks

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