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Just Another Night Out

“Not All Nights Out are Out” is the first gaming campaign of Heineken. The initiative merges the gaming culture with the brand’s product, celebrating online entertainment as an important moment of socialization. The main film, titled “Just Another Night Out”, tells the story of Alex and three friends. With the city of São Paulo as a background, the protagonist faces several challenges on the way to a night of fun organized in an unexpected place.

Other projects Heineken

The Gaming Fridge

When not all nights out are out, gamers still need a way to get their cold beers in. Heineken reveals ‘TH3 G4M1NG FR1DG3’ - a custom-made PC that works inside a Heineken beer fridge thanks to an innovative cooling system…

The Best Driver

Who’s the best driver? The one who always takes everyone home? The one who has the largest car? The one who likes driving the most? or maybe double F1 World Champion Max Verstappen? The best driver is the one who…

150 years of good times

This year Heineken is turning 150. The perfect time to remind people of our heritage and celebrate our history. And maybe we’ll even cheer to our barley, malt and… a bunch of other things in which people are clearly interested…

MSGM x Heineken

To celebrate how people in Italy enjoy Heineken, MSGM and Heineken came together in the name of good times to create an exclusive fashion collab. Or shall we say Miscollab? Since the collection features 150 Ainechen misspelled fashion items. Cheers…

Smoother Than You Think

If life was as smooth as Heineken® Silver, you wouldn’t have friends to make fun of at the bar. You wouldn’t have memes or funny stories to tell. If life was as smooth as Heineken® Silver, it would be far…

Ant-Man and The Wasp

Does it count as shrinking and drinking if it’s alcohol-free? This winter, Heineken 0.0 and Marvel Studios’ “Ant-Man and The Wasp: Quantumania” are teaming up on a campaign that focuses on drinking (and shrinking) responsibly. Enjoy Marvel Studios’ #AntManAndTheWaspQuantumania responsibly.…

The Office Cleaners

Heineken's new campaign "The Office Cleaners" is part of the #WorkResponsibly platform and aims to raise awareness among workers about the importance of having a work-life balance. This time, to remind people stuck at work that it was time to…

Bar Experience

The Horeca industry has been confronted with unprecedented staff shortages, leading establishments to reduce their capacity or, in some cases, closing down. Heineken really believes that bar work can help young people build a successful career. That’s why the brand,…

The Closer

We launched Heineken’s new positioning “For a fresher world” with a campaign bringing a fresh perspective to work-life balance. As more and more people, especially Gen Z, are facing overwork and burnout, we wanted to remind everyone that logging off…

Tiger

Tiger Summer Puffer

Heineken

The Gaming Fridge

Barilla

The recipe for togetherness since 1877

Heineken

The Best Driver

Heineken

150 years of good times

Heineken

MSGM x Heineken

Barilla

Open Carbonara

Heineken

Smoother Than You Think

Prime Video

The Laundry Screen

Barilla

Lady & The Tramp

Barilla

The Greatest Skier Of All Time

Heineken

Ant-Man and The Wasp

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