“Not All Nights Out are Out” is the first gaming campaign of Heineken. The initiative merges the gaming culture with the brand’s product, celebrating online entertainment as an important moment of socialization. The main film, titled “Just Another Night Out”, tells the story of Alex and three friends. With the city of São Paulo as a background, the protagonist faces several challenges on the way to a night of fun organized in an unexpected place.
Just Another Night Out
Agency
Milan, São Paulo
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