When the world was called back to the office, Heineken® saw an opportunity to bring something else back — the afterwork.
Set against the monotone of a real “return-to-office” email, Return to the Office turns corporate jargon into a rallying cry for pub culture, even renaming pubs across the UK as “The Office” to remind workers what they’re really missing.
Created by LePub Milan, the campaign celebrates the side of work that brings people together.
In Seoul, social life is shrinking. Streets are crowded, and having people over is hardly practical. But even as the city feels like it’s run out of space to socialise, one solution has been hiding in plain sight: rooftops. Unused,…
Turns out that the way to spend less time on social media is by… socialising. LePub Milan’s latest campaign for Heineken shows what happens when Joe Jonas and other top tier influencers don’t have anyone to influence. Sorry, social media.
45% of football fans admit they’ve stopped watching a match to avoid jinxing the result. Like Marco, a die-hard supporter who believes his team loses whenever he watches live. So for the Champions League Final, Heineken and LePub Milan didn’t…
Half of football fans have match-day superstitions. Like Amelie and Sophie, two London-based supporters who can’t watch a game at the stadium without hitting their lucky pub first. That’s why Heineken® and LePub Milan did more than just bring them…
In Latin America, UEFA Champions League games kick off right in the middle of the workday — and let’s face it, staying focused on video calls while your team is playing is almost impossible. So Publicis Argentina and LePub Milan…
LePub Milan presents Starring Bars – a global initiative to film all HEINEKEN® commercials in partner bars that need help. So when they’re not serving beers, they serve as sets, benefiting from rental income, production makeovers, and global visibility. HEINEKEN®…
What do you do when everyone’s glued to their phones instead of the moment? You flip the script—literally. Heineken introduces The Flipper: a phone case that flips your phone face down every time someone says “cheers!” Powered by a voice…
In Korea, watching the UEFA Champions League live means waking up at 4AM. But with most bars closed, fans have few places to gather. That’s why LePub Singapore, LePub Milan and Heineken® decided to open 24/7 Self-Service Bars, ensuring fans…
GenZ are very open minded. And yet for some reason they’re stuck with their usual bar. So LePub Milan and LePub São Paulo have launched #BarDating: the first dating app for bars that sparks Gen Z bar dating life. Because…
