Wherever it takes you

Tinder, in collaboration with its creative partner in Europe, LePub Milan, launches “Wherever it Takes You – It Starts with a Swipe™”, a platform that showcases the endless possibilities that can unfold after a swipe. In this first chapter, we follow the true story of Brutalismus 3000, who went from matching on Tinder to becoming a world-famous techno band. Through reverse storytelling, we see them at the peak of their success on stage during a European tour, their first studio sessions creating music together in their apartment, and finally, their very first date triggered by a simple swipe. With this campaign, Tinder proves that it’s not just a dating app, but a gateway to inspiring connections.