What image comes to mind when you think about a football fan? Women fans? They make almost half of football fans across the world, so that makes sense. Cheers to that! #CheersToAllFans
Cheers to all fans
Agency
Milan
Other projects Heineken®
Fans have more friends
When fans thought they had no one to enjoy their fandom with, LePub Milan and Heineken® said hold my data and reminded them that fans have on average 40% more friends than non fans. In other words: fans have more…
Could have been a Heineken
Billions of voice notes get sent every year. Not only are they getting longer, they’re also getting in the way of people meeting in person. That’s why LePub Milan and LePub São Paulo, together with Heineken®, decided to turn those…
The Group Chat Bar
Group chats are increasingly where friendships live today. People are now relying on them so much, they’re replacing time spent IRL. A meme here and gif there gives us the illusion of staying in touch, but it can never replace…
Real Friend Necklace
In October, ads for a dystopian, AI-powered wearable device that promises to be your friend took over New York City billboards, sparking all sorts of reactions. As a brand that exists to help people overcome barriers to a more fulfilling…
Rooftop Revival
In Seoul, social life is shrinking. Streets are crowded, and having people over is hardly practical. But even as the city feels like it’s run out of space to socialise, one solution has been hiding in plain sight: rooftops. Unused,…
Social Off Socials
Turns out that the way to spend less time on social media is by… socialising. LePub Milan’s latest campaign for Heineken shows what happens when Joe Jonas and other top tier influencers don’t have anyone to influence. Sorry, social media.
Return to the Office
When the world was called back to the office, Heineken® saw an opportunity to bring something else back — the afterwork. Set against the monotone of a real “return-to-office” email, Return to the Office turns corporate jargon into a rallying…
The Unlucky Charm
45% of football fans admit they’ve stopped watching a match to avoid jinxing the result. Like Marco, a die-hard supporter who believes his team loses whenever he watches live. So for the Champions League Final, Heineken and LePub Milan didn’t…
Pub Delivery
Half of football fans have match-day superstitions. Like Amelie and Sophie, two London-based supporters who can’t watch a game at the stadium without hitting their lucky pub first. That’s why Heineken® and LePub Milan did more than just bring them…
