Nico and Keke Rosberg. Father & Son. Both F1 World Champions competing each other in everyday life, just to prove who’s better and see who will get to drive. Only to find out that the better driver is always the one who doesn’t drink.

What happens when superpowered people walk among us? In our new campaign for the Diesel On Fadelite smartwatches, it turns out supers have the same daily annoyances as the rest of us – they just find their own way of dealing with them. With no superheroes or supervillains, For Successful Living, the brand’s iconic statement, continues to embody an ironic twist on what you’d expect to see.

When the style of a successful car meets a cult fashion brand, emotions can only run at full speed. Let emotions drive, this is the concept behind the spot in which a man falls in love with a very dangerous woman, but not for this reason he renounces to live the emotions that a story with her could give him.

The new Heineken Vision campaign shows that a new perspective is right before our eyes: the most enjoyable perspective, held in the world around us. Reflections, light shows and fireworks use the iconicity of the Heineken bottle and the full glass to transform urban landscapes in an inspiring celebration.

In everyday life unexpected encounters can happen at any moment: for a driver it could be meeting a panda and for a panda it could be meeting incredible technologies of a car.

And this is exactly what happens in the new Dacia Sandero Streetway commercial. A city car with technologies so advanced for its category that it will surprise anyone. Panda included.

Life always catches us by surprise, at least the road should not. This is the concept behind the film, in which a couple of friends have to face a series of news that would test anyone, but not Renault Scénic. A car equipped with technological systems that compensate for our distractions and allow us to experience even the most surprising moments.

Anyone who loves TV series has to fight every day against a terrible enemy: spoilers.But perhaps the launch of the third season of Gomorra, the award-winning original Sky production, can solve the situation. The most evil characters of the most evil TV series are going to be the first people to threaten those who don’t keep their mouths shut about their friends’ favourite TV series.

The Spoiler Killers project is based on a digital tool that can generate customizable videos of the bloodiest Bosses of Secondigliano, amplified by an integrated campaign intended to recruit more fans and at the same time terrorize all of their friends who threaten to make spoilers. With a subtle and cynical logic that any boss would appreciate: be able to talk about Gomorra, by exploiting conversations about the most famous rival TV series.

Take a look at 4 protagonists tool:

>>Ciro
>>Genny
>>Patrizia
>>Scianel

In order to prove to women that they can unleash all their energy doing whatever they want, even during their period, Tampax made the first commercial casting common girls with different passions who actually had their period during the shooting.

Publicis Italia has created the new chapter in Heineken®’s commitment to responsible drinking, addressing the important issue of the relationship between drinking and driving.
The concept of the campaign began with an essential desire of the brand: situations exist in which Heineken® doesn’t want people to drink Heineken®.
We are led through history by an outstanding racing driver: Sir Jackie Stewart. The F1 legend of the 1960s and 1970s, who was world champion three times and always an advocate of safety on the track. With the creative reworking of original old videos, we can retrace his incredible career as a racing driver and see him refuse every Heineken® he is offered.
His refusal continues to the present day, when he has now left races far behind but not his great passion for driving.
It is a personal example of an extraordinary figure that becomes a powerful collective message for everyone: when you drive, never drink.

The first party celebrated in the history of the universe; a forest where people are dancing together as if they were one single strong identity, full of energy, that moves to the sound of electronic music and that lives in the dark.
Suddenly the sun rises, the music stops and everything is still. The Night Meister is the only one that can mark a turning point on this situation by asking for a darker night.