When you drive, never drink.

Publicis Italia has created the new chapter in Heineken®’s commitment to responsible drinking, addressing the important issue of the relationship between drinking and driving.
The concept of the campaign began with an essential desire of the brand: situations exist in which Heineken® doesn’t want people to drink Heineken®.
We are led through history by an outstanding racing driver: Sir Jackie Stewart. The F1 legend of the 1960s and 1970s, who was world champion three times and always an advocate of safety on the track. With the creative reworking of original old videos, we can retrace his incredible career as a racing driver and see him refuse every Heineken® he is offered.
His refusal continues to the present day, when he has now left races far behind but not his great passion for driving.
It is a personal example of an extraordinary figure that becomes a powerful collective message for everyone: when you drive, never drink.

Other projects Heineken

Trash & Win

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The First Ahhh!

Everything that is done at Heineken is focused on a single moment: the first sip. Since its origins in 1873, the brand has consistently focussed on this special moment. Because the first sip of Heineken is not just any sip.…

Heineken & Bodega The Boring Phone

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Cheers to the Real Hardcore Fans

What makes a hardcore fan…really hardcore? Is it…waiting long hours for an autograph? Naming your pet after your favourite football player? Never watching a game without your lucky sock? Staying up all night for the match? All of the above,…

CHEC0.0

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The Gaming Fridge

When not all nights out are out, gamers still need a way to get their cold beers in. Heineken reveals ‘TH3 G4M1NG FR1DG3’ - a custom-made PC that works inside a Heineken beer fridge thanks to an innovative cooling system…

Just Another Night Out

“Not All Nights Out are Out” is the first gaming campaign of Heineken. The initiative merges the gaming culture with the brand’s product, celebrating online entertainment as an important moment of socialization. The main film, titled "Just Another Night Out",…

The Best Driver

Who’s the best driver? The one who always takes everyone home? The one who has the largest car? The one who likes driving the most? or maybe double F1 World Champion Max Verstappen? The best driver is the one who…

150 years of good times

This year Heineken is turning 150. The perfect time to remind people of our heritage and celebrate our history. And maybe we’ll even cheer to our barley, malt and… a bunch of other things in which people are clearly interested…

National Library Board, Singapore

Playbrary: Reading Is Back In The Game

Barilla

Secondhand Box

adidas

Into the zone

Heineken

Trash & Win

Heineken

The First Ahhh!

Heineken

Heineken & Bodega The Boring Phone

Heineken

Cheers to the Real Hardcore Fans

Heineken

CHEC0.0

Mulino Bianco

The Believer

Marvis

Marvel your routine

Tiger

Tiger Summer Puffer

Heineken

The Gaming Fridge

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