When you drive, never drink.

Agency

Publicis Italia has created the new chapter in Heineken®’s commitment to responsible drinking, addressing the important issue of the relationship between drinking and driving.
The concept of the campaign began with an essential desire of the brand: situations exist in which Heineken® doesn’t want people to drink Heineken®.
We are led through history by an outstanding racing driver: Sir Jackie Stewart. The F1 legend of the 1960s and 1970s, who was world champion three times and always an advocate of safety on the track. With the creative reworking of original old videos, we can retrace his incredible career as a racing driver and see him refuse every Heineken® he is offered.
His refusal continues to the present day, when he has now left races far behind but not his great passion for driving.
It is a personal example of an extraordinary figure that becomes a powerful collective message for everyone: when you drive, never drink.

Other projects Heineken®

Social Off Socials

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The Eyes Dribble

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The Flipper

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Bar Dating

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The Heineken® Smootheriser

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Pub Succession

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Social Screen

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Excuses Bars

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Heineken®

Social Off Socials

Heineken®

The Eyes Dribble

Heineken®

Starring Bars

Heineken®

The Flipper

Heineken®

Bar Dating

Heineken®

The Heineken® Smootheriser

Heineken®

Pub Succession

Heineken®

Social Screen

Tinder

Wherever it takes you

Desperados

GUAO GUAO

Heineken®

Excuses Bars

TECATE

Eagle

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