In order to prove to women that they can unleash all their energy doing whatever they want, even during their period, Tampax made the first commercial casting common girls with different passions who actually had their period during the shooting.
The social barriers that women have to face in their daily life will always be there. Although there’s no barrier that should stop a woman, not even the period. Tampax supports women everyday, helping them to feel free of…
In May 2015, Tampax introduced a communication campaign with a strategy and digital project created by Publicis Italia. In Italy, many women still believe that a Tampax is difficult to use, without ever having tried one. How could we convince…
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