For the first time in its history, SSC Napoli reached the UEFA Champions League quarter finals: a real football fairytale for millions of fans in Naples. Something that not even Maradona was able to achieve. Prime Video, broadcaster of the UCL, wanted to celebrate this never seen before result in a way that has never been seen: by projecting the game on the washing lines in the Spanish Quarter. Or, as we like to say, in the most Neapolitan way.

In a world that glorifies a toxic culture of winning at all costs, Powerade is the challenger brand that wants people to feel, and believe that taking a pause is an act of power that will make them come back stronger.

With its latest campaign, Netflix reminds us that even daily scenarios can turn into the beginning of a great new tv show or movie, for those that can recognize them. Because whenever we hear “Tudum”, sounds like a good story is about to start.

With the new Al Bronzo, Barilla brings a new pasta dimension to tables around the world. A whole new taste experience, as if people savored pasta for the first time. For this reason, the way we decided to present it had to tell the origin of everything. With solemn images and majestic colors, we wanted to recall the world of the universe and the space: pasta is reborn from a Big Bang, it expands and begins a new era. Once again, an act of Italian genius is reinventing tradition bearing a revolutionary message: Pasta Is Born Again.

Heineken’s new campaign, ‘The Night is Young’, celebrates a safe return to social life with a group of vaccinated seniors enjoying a carefree night out in town. The first campaign in the #FreshBeginnings is here to encourage the youth to follow safety precautions before clubbing, by getting vaccinated or tested.

For the holiday season, Bottega Veneta steps out of the spotlight and gifts its visibility to other equally exquisite Italian bottegas. There’s not just one Bottega in Italy.

Football opinions should be about football. That’s why Heineken asked famous football pundits Gary Neville and Jill Scott MBE to secretly switch social media accounts during last year’s Champions League as part of an initiative called The Social Swap. The campaign helped shine a light on the ways men and women are treated differently when commenting on football, and also advocated for a more unbiased approach to commentary for the Champions League season to come.

To claim that the new Heineken® Silver is Extra Fresh we jumped on the latest trend and we did what every other brands were doing: launching in the metaverse. We created the first virtual Heineken made only from the freshest pixels: no malt, no hops, no yeast, no water and also, no beer.
And once everyone started to realize how ridiculous a virtual beer was, we launched Heineken Silver for real: the virtual beer broke out of the metaverse and got into the real world because, let’s be honest, nothing beats the extra refreshing taste of a real beer.

Going for the night in an outfit you’ll return the next morning? We know everyone does it — it’s a rising trend, and most fashion brands struggle with how to handle it. Not Diesel though that introduces a new campaign with a clear message to those already thinking of “wardrobing” the new collection: Enjoy Before Returning.

If shoppers are going to buy, wear and return an item anyway, why not fully enjoy it in the process? That’s successful living.

HEINEKEN’s newest platform, “Shutter Ads”, turns shutters into a new advertising media to help bars cope through these times. The brand is changing its media buying behaviour and diverts part of its media budget from outdoor advertising to closed shutters, making bars independent media spaces for the first time.