With the new Al Bronzo, Barilla brings a new pasta dimension to tables around the world. A whole new taste experience, as if people savored pasta for the first time. For this reason, the way we decided to present it had to tell the origin of everything. With solemn images and majestic colors, we wanted to recall the world of the universe and the space: pasta is reborn from a Big Bang, it expands and begins a new era. Once again, an act of Italian genius is reinventing tradition bearing a revolutionary message: Pasta Is Born Again.
New Barilla Al Bronzo
Agency
Milan
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