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New Barilla Al Bronzo

With the new Al Bronzo, Barilla brings a new pasta dimension to tables around the world. A whole new taste experience, as if people savored pasta for the first time. For this reason, the way we decided to present it had to tell the origin of everything. With solemn images and majestic colors, we wanted to recall the world of the universe and the space: pasta is reborn from a Big Bang, it expands and begins a new era. Once again, an act of Italian genius is reinventing tradition bearing a revolutionary message: Pasta Is Born Again.

Other projects Barilla

Secondhand Box

Selling on secondhand platforms is becoming common, but sometimes we do not have a pack available at home. To address this, for Global Recycling Day, Barilla teamed up with Marie Kondo to create tutorials on efficiently folding pre-loved items to…

The recipe for togetherness since 1877

In a world full of distractions, Barilla reminds us the joy of slowing down and sharing a meal with loved ones. With a 140-year-old legacy, Barilla's pasta is a timeless symbol of togetherness, creating memories that last a lifetime. Let's…

Open Carbonara

The world is becoming more inclusive. Food should too. However, due to different preferences and needs, food has become a cause of exclusion for many people. That’s why this year Barilla celebrates Carbonara Day by launching Open Carbonara: a revisited…

Lady & The Tramp

Can a classic be intense as the first time? Barilla Al Bronzo is reinventing the traditional bronze method to give pasta moments a surprising new intensity. To prove this, for the 2023 global campaign we revisited one of the most…

The Greatest Skier Of All Time

To celebrate Mikaela Shiffrin’s 87th title, becoming the greatest skier of all time, we created a 87 seconds film highlighting her 12 years with Barilla. In addition we presented her with a new limited edition pasta, specially designed for her.…

Passive Cooking

The project aims to inspire consumers around the world to take part in having a beneficial impact on the planet through simple actions by inviting people to embrace positive behaviours by changing their kitchen habits, while educating pasta lovers on…

Playlist Timer

The secret for cooking pasta to perfection? The right cooking time. Playlist Timer is a series of playlists whose durations correspond to the cooking time of Barilla’s most loved pasta shapes. An actual kitchen timer on Spotify which turns the…


The new Barilla film features dining tables from all over the world as its main protagonists. We see the dining tables in their daily lives on which people work on their laptops, correct their homework, even do gymnastics or use…


Deadpool & Wolverine


Heineken & Bodega The Boring Phone

National Library Board, Singapore

Playbrary: Reading Is Back In The Game


Secondhand Box


Pub Museums




Philips Refurbished for a Better World


Into the zone


Trash & Win


The First Ahhh!


Cheers to the Real Hardcore Fans



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