To claim that the new Heineken® Silver is Extra Fresh we jumped on the latest trend and we did what every other brands were doing: launching in the metaverse. We created the first virtual Heineken made only from the freshest pixels: no malt, no hops, no yeast, no water and also, no beer.
And once everyone started to realize how ridiculous a virtual beer was, we launched Heineken Silver for real: the virtual beer broke out of the metaverse and got into the real world because, let’s be honest, nothing beats the extra refreshing taste of a real beer.
Heineken Silver Launch
Agency
Milan
Video gallery
Sci fi lady
Orc
Parachute Male
Parachute Lady
Try to try it now
Parachute
Cheers
(Meta) phorically
No Hidden Ingredients
Case
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