Renault Captur Tokyo is the Renault extra limited edition inspired by the Japanese capital and produced in only 100 pieces: a car so exclusive that it could not be sold simply at the dealership. That’s why we created Tokyo Stories, the first Instagram Stories in manga style that allows you to talk, via Facebook Messenger, with the chatbot of a character in the story to pre-order the car.
Link to the story: https://bit.ly/2EbnEHa
Link to the ChatBot: m.me/CapturTokyoEdition

Going out is great. But everyone’s faced the same situation: looking down at a wrong drink that was given to them. Why? Because beer consumption and gender has gotten confused over the years. But, with Heineken’s fresh perspective, we can finally say what everyone already knows: men drink cocktails, too.

The new Barilla film features dining tables from all over the world as its main protagonists. We see the dining tables in their daily lives on which people work on their laptops, correct their homework, even do gymnastics or use the table as improvised drums. Only when the Barilla spaghetti are brought to the dining table, will it then be magically transformed into conviviality and warmth. It will no longer be a simple dining table, it will become a home.

You know those moments when you would really like a beer but it would be inappropriate? Because other people might look at you weird? Like during a meeting or before driving or when you pick your kid up from kinder garden?

Well, you can forget them, because NOW YOU CAN.

Introducing Heineken 0.0. Great taste, zero alcohol.

Happiness passes through the small daily moments that we must be able to seize and live again. Small cuddles that help us to look forward with positivity and serenity. Happiness is therefore something that must be sought every day. Like Giulio, the little hero of Mulino Bianco’s film manifesto, who begins his personal research discovering a moment of happiness that will accompany him forever.

La nuova campagna mondiale di Heineken® “There is more behind the star” con Benicio Del Toro, nasce da un insight comune in tutto il mondo: siamo tutti interessati a quelle storie che si nascondono dietro personaggi famosi o celebri brand.
 La line è proprio un parallelismo tra una star Hollywoodiana di fama mondiale e un marchio conosciuto in tutto il mondo come Heineken®​, ed è proprio  Benicio che ci racconta questi suoi aneddoti legandoli a storie che hanno fatto di Heineken® il brand che oggi tutti  conosciamo.

In the spirit of Go With The Flaw, Diesel opened up the most flawed store possible in New York: a knock-off store named DEISEL. Those who followed their flawed fashion sense and were smart enough to shop there, got Diesel quality for knock-off prices.

This is the story of a half blind editor who’s having a go at making his first film. Cinematic perfection, masterful editing skills that tell a clear story – he’ll have none of that. And he will regrette rien. Because there are alternative ways to reach success, other than the beaten path everybody else is taking. And “go with the flaw” is one of these alternatives. A new motto, one to embrace as we wake up tomorrow, ready to take on the world.

In the world of street fashion super-slick, designer collaborations are an absolute must have. Fashion brands will do anything to earn a few extra cool points, even if that means partnering with the competition for a share of their coolness.

Well, not us.

At Diesel, we think these collaborations are a tired and conventional way for fashion brands to pat themselves, and each other, on the back. And, we’ve got the perfect way to show just how ridiculous they are: We’re creating our own ironic take on the fashion collaboration – launching at the Bread & Butter festival in Berlin. Naturally, we’re partnering with the most tasteful brand in town. With their sophisticated palate, and our appetite for challenging, a truly fresh approach to collaborations is guaranteed.

Introducing: Diesel x Mustafa’s Gemuse Kebap.
The limited run collection will be available at B&&B, through Zalando, as well as diesel.com and select Diesel stores in Germany.

Three words have been part of Diesel’s DNA for the last 30 years: FOR SUCCESSFUL LIVING. Now a new iconic campaign puts these words – and Diesel’s core product category, denim – in the spotlight to tell a new FOR SUCCESSFUL LIVING story. Common ideas of success are turned on their head and filtered through Diesel’s signature irony: in a world that takes itself too seriously, Diesel provides a light-hearted and disarming alternative, that just happens to look effortlessly cool.