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Cheers to All

Going out is great. But everyone’s faced the same situation: looking down at a wrong drink that was given to them. Why? Because beer consumption and gender has gotten confused over the years. But, with Heineken’s fresh perspective, we can finally say what everyone already knows: men drink cocktails, too.

 

 

 

Additional materials

Other projects Heineken

Cheers to the Real Hardcore Fans

What makes a hardcore fan…really hardcore? Is it…waiting long hours for an autograph? Naming your pet after your favourite football player? Never watching a game without your lucky sock? Staying up all night for the match? All of the above,…

The Gaming Fridge

When not all nights out are out, gamers still need a way to get their cold beers in. Heineken reveals ‘TH3 G4M1NG FR1DG3’ - a custom-made PC that works inside a Heineken beer fridge thanks to an innovative cooling system…

Just Another Night Out

“Not All Nights Out are Out” is the first gaming campaign of Heineken. The initiative merges the gaming culture with the brand’s product, celebrating online entertainment as an important moment of socialization. The main film, titled "Just Another Night Out",…

The Best Driver

Who’s the best driver? The one who always takes everyone home? The one who has the largest car? The one who likes driving the most? or maybe double F1 World Champion Max Verstappen? The best driver is the one who…

150 years of good times

This year Heineken is turning 150. The perfect time to remind people of our heritage and celebrate our history. And maybe we’ll even cheer to our barley, malt and… a bunch of other things in which people are clearly interested…

MSGM x Heineken

To celebrate how people in Italy enjoy Heineken, MSGM and Heineken came together in the name of good times to create an exclusive fashion collab. Or shall we say Miscollab? Since the collection features 150 Ainechen misspelled fashion items. Cheers…

The Ghosted Bar

‘The Ghosted Bar’ campaign, which stars Korean actor Park Hyung Sik, aims to inspire young people to "work responsibly" and not let their friends down by ‘ghosting’ them and working instead. The campaign aims to help young people shift away…

Heinekicks

Heinekicks was designed specifically to tackle two challenges in Asia-Pacific. The first was getting Gen-Z interested in beer again, and the second was working around the black market restrictions on beer advertising. Tapping on the world’s top shoe customiser, The…

Ant-Man and The Wasp

Does it count as shrinking and drinking if it’s alcohol-free? This winter, Heineken 0.0 and Marvel Studios’ “Ant-Man and The Wasp: Quantumania” are teaming up on a campaign that focuses on drinking (and shrinking) responsibly. Enjoy Marvel Studios’ #AntManAndTheWaspQuantumania responsibly.…

Heineken

Cheers to the Real Hardcore Fans

Mulino Bianco

The Believer

Marvis

Marvel your routine

Tiger

Tiger Summer Puffer

Heineken

The Gaming Fridge

Barilla

The recipe for togetherness since 1877

Tissot

Focus forward

Heineken

Just Another Night Out

Heineken

The Best Driver

Heineken

150 years of good times

Heineken

MSGM x Heineken

Heineken

The Ghosted Bar

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