A prova di uomo (Man-proof)

Agency

In May 2015, Tampax introduced a communication campaign with a strategy and digital project created by Publicis Italia.

In Italy, many women still believe that a Tampax is difficult to use, without ever having tried one. How could we convince them that this is not the case? By simply showing them that even a man can figure out how one works.

In a video designed for the Web, several men were asked to try and understand how some objects, which women find easy to use, work.

Publicis Italia not only produced a video for the Web but also created a new website www.tampax.it, with extra content that can also be accessed using a mobile device. The agency also launched a Fan Page on Facebook www.facebook.com/tampax.italia and a contest.

Other projects Tampax

Ad-proof

In order to prove to women that they can unleash all their energy doing whatever they want, even during their period, Tampax made the first commercial casting common girls with different passions who actually had their period during the shooting.…

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