45% of football fans admit they’ve stopped watching a match to avoid jinxing the result. Like Marco, a die-hard supporter who believes his team loses whenever he watches live. So for the Champions League Final, Heineken and LePub Milan didn’t just keep him out of Munich, they flew him as far away from it as possible. He ended up in the middle of nowhere, at a remote bar built just for him. He watched the game there, while fans and football icons, including Thiago Alcântara, Jill Scott, and journalist Fabrizio Romano, raised a glass to his sacrifice. Cheers to the Superstitious Fans.
The Unlucky Charm
Agency
Milan
Other projects Heineken®
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