Lancia il video

The Everlasting Logo

Agency

LePub Milan and LePub Singapore created “The Everlasting Logo” for Bottega Veneta—an innovative installation transforming 20,000 copies of Yu Xiuhua’s poetry (written specifically for this prestigious event) into the brand’s Logo at Shanghai’s historic Rowing Club. As visitors claimed these literary treasures, the logo gradually dissolved, leaving only intimate connections between readers and Yu’s unflinching poetry exploring the profound dimensions of love, disability, and freedom. In a luxury market obsessed with visibility and persistent branding,

Bottega Veneta demonstrated confidence by deliberately fading from view— allowing their brand to become more powerful through its absence while prioritizing meaningful individual literary experiences over conspicuous brand presence. The installation aimed to define luxury as personal connection rather than visible consumption.

Other projects Bottega Veneta

Bottega for Bottegas

For the holiday season, Bottega Veneta steps out of the spotlight and gifts its visibility to other equally exquisite Italian bottegas. There’s not just one Bottega in Italy.

Hidden Outdoors

When every other brand fights for visibility, Bottega Veneta decided to hide its outdoors from the majority. Invisibility makes you the most visible.

The Invisible Store

By far, brand visibility has been the touchstone of every sensible brand strategy. With subtlety engraved into its DNA and years of logo less statement pieces, Bottega Veneta wanted to prove that you can be visible without being loud. So…

Heineken®

Social Off Socials

Heineken®

The Eyes Dribble

Heineken®

Starring Bars

Heineken®

The Flipper

Heineken®

Trust Bars

TECATE

Gulf of Mexico Bar

Heineken®

Bar Dating

Heineken®

The Heineken® Smootheriser

Heineken®

Pub Succession

Heineken®

Social Screen

Tinder

Wherever it takes you

Desperados

GUAO GUAO

We use cookies, including third-party cookies, for functional reasons and for statistical analysis.
For further information, please click here.