In order to prove to women that they can unleash all their energy doing whatever they want, even during their period, Tampax made the first commercial casting common girls with different passions who actually had their period during the shooting.
Ad-proof
Agency
Milan
Additional materials
Other projects Tampax
A prova di uomo (Man-proof)
In May 2015, Tampax introduced a communication campaign with a strategy and digital project created by Publicis Italia. In Italy, many women still believe that a Tampax is difficult to use, without ever having tried one. How could we convince…
