Parents have always had a secret for getting their children off to sleep: take them out for a car ride. To improve mum and dad’s life and prevent them from having to drive around all night long, Renault and Chicco have designed and created “The Dream Cradle”, the first cradle that imitates a car journey, at home.
All stories have just one beginning, one end and one plot. All except this one. Inspired by the modular nature of the new Renault SCENIC, Ningyo is the first short film that allows users to change the order of scenes to create six different stories. Directed by the award-winning director Gabriele Mainetti and starring Alessandro Borghi and Aurora Ruffino, the film was presented at the 73rd Venice International Film Festival.
Publicis Italia presents “The Speech”, the new Heineken® campaign for the UEFA Champions League. The video, shot by the award-winning film director Guy Ritchie, features José Mourinho engaged in an impassioned and motivational speech for football fans around the globe. He challenges them to get ready for the match, no matter where they are, what they are doing or where they live. And, above all, when the Champions League is on, there are no excuses: you need to get ready, grab a Heineken and watch the match with your friends.
The F1 Circus arrives in Monaco. On the terrace of an exclusive bar, David Coulthard explains it to a complete stranger, the lucky owner of the last two Heinekens. Excitement, dreams and reality are perfectly combined, as in every race and on every circuit. Right up to the unexpected end.
On the occasion of the Champions League Final 2016, Heineken wanted to exploit its position as the Main Sponsor of UCL to communicate the brand’s product qualities.
To achieve impressive communication of so many key features, Publicis Italia summed them up in a long hashtag of a hundred characters, including a call to action that true fans could not ignore: “Tweet it right to win the UCL Final”. The Final Hashtag was placed on over 700 outdoor billboards in Milan a few days before the Final hit the city. Football fans did the rest.
For a true fan, watching Champions League matches with a group of friends is an essential tradition. It is their presence that makes each match unique.
To launch the promotional campaign, Publicis Italia created and implemented a huge live stunt at the Olympic Stadium, during the AS Roma vs Real Madrid CF match on 17 February of this year.
Simone, Mauro, Marco and Federico are friends. They support AS Roma and have watched every match together for 7 years. The sofa at Mauro’s home has now moulded around their shapes. They have an indivisible bond.
But what would happen if this tradition of theirs was threatened by an offer not to be missed?
What would happen if one of them received a free ticket for the Tribuna d’Onore (VIP stand) for an important Champions League match?
The old group of friends is separated and their story is told live to 60,000 people: drawing the attention of all the spectators at the Olympic Stadium, just before the starting whistle blows for the match.
Is it better to watch a match on your own at the stadium or at home with your old friends?
“The Dilemma”, experienced under the enormous pressure of the entire stadium, leads to a choice that ends the stunt with an amazing final surprise.
The new Heineken® global campaign “There is more behind the star” with Benicio Del Toro, stems from a common insight all over the world: we are all interested in those stories that hide behind famous people or famous brands. The line is a parallelism between a world-famous Hollywood star and a brand known all over the world as Heineken®, and it is Benicio who tells us these anecdotes by tying them to stories that have made Heineken® the brand we all know today.
Publicis Italia presents “Tutorial For Good”, the first series of video tutorials by Leroy Merlin. They are not only useful for those who watch them but also for those who take part in them. Video tutorials usually provide invaluable help to those who need to carry out maintenance work at home. This time, however, they are also useful for those who don’t have their own home: in fact, for the first time, the videos do not just teach you how to alter a plasterboard wall or how to paint a wall.
The “Tutorial for Good” series was filmed during the renovation of the community room of Casa della Carità (www.casadellacarita.org). The work was done by its guests along with the support of Leroy Merlin’s employees in order to show that each one of us is capable of building much more than we think.
”Moderate Drinkers Wanted” is the third campaign in the world (the 5th in Italy), also created by Publicis Italia, on the subject of responsible drinking promoted by Heineken®, continuing the company’s commitment to make moderate drinking “aspirational”.
This new campaign aims to support and strengthen the new global trend of moderate drinking. For the first time, it places women at the centre of the campaign, who encourage men to limit their drinking.
The new TV commercial, with an iconic soundtrack, conveys the clear message that women prefer men who drink in moderation.
In May 2015, Tampax introduced a communication campaign with a strategy and digital project created by Publicis Italia.
In Italy, many women still believe that a Tampax is difficult to use, without ever having tried one. How could we convince them that this is not the case? By simply showing them that even a man can figure out how one works.
In a video designed for the Web, several men were asked to try and understand how some objects, which women find easy to use, work.
Publicis Italia not only produced a video for the Web but also created a new website www.tampax.it, with extra content that can also be accessed using a mobile device. The agency also launched a Fan Page on Facebook www.facebook.com/tampax.italia and a contest.