Publicis Italia presents “The Speech”, the new Heineken® campaign for the UEFA Champions League. The video, shot by the award-winning film director Guy Ritchie, features José Mourinho engaged in an impassioned and motivational speech for football fans around the globe. He challenges them to get ready for the match, no matter where they are, what they are doing or where they live. And, above all, when the Champions League is on, there are no excuses: you need to get ready, grab a Heineken and watch the match with your friends.
