The F1 Circus arrives in Monaco. On the terrace of an exclusive bar, David Coulthard explains it to a complete stranger, the lucky owner of the last two Heinekens. Excitement, dreams and reality are perfectly combined, as in every race and on every circuit. Right up to the unexpected end.
The Tutorial
Agency
Milan
Other projects Heineken®
The Unexpected Double
When you’re up for a padel match, you never really know who you’ll end up playing with. It could be a beginner. It could be a pro. It could be… a GOAT. Heineken® and LePub Milan proved it: going out…
The Pub That Refused to Die
How far would a village go to save its only pub? LePub Milan and Publicis Dublin proudly present The Pub That Refused to Die: a short documentary that tells the inspiring true story of how 26 locals saved their last…
Bar De Change
For South Africans, a beer in Europe can cost up to four times more than back home, making simple social moments like buying a round far less social. So, Heineken created Bar De Change: a Bureau de Change for beers.…
Tocayos Inc.
Spanish “barrio” bars like Bar Paco, Bar Pepe, and Bar Luis are at the heart of their communities, but can’t match the benefits of franchises. LePub Milan proudly presents Tocayos Inc., where Heineken brings same-name bars together, offering marketing support,…
Clinker
What connects people more than music? Clinker. Together with LePub Milan, LePub New York City and LePub Amsterdam, Heineken introduces the first-ever smartband designed to connect fans through their music taste. From now on, a simple cheers is all it…
Fans have more friends
When fans thought they had no one to enjoy their fandom with, LePub Milan and Heineken® said hold my data and reminded them that fans have on average 40% more friends than non fans. In other words: fans have more…
Could have been a Heineken
Billions of voice notes get sent every year. Not only are they getting longer, they’re also getting in the way of people meeting in person. That’s why LePub Milan and LePub São Paulo, together with Heineken®, decided to turn those…
The Group Chat Bar
Group chats are increasingly where friendships live today. People are now relying on them so much, they’re replacing time spent IRL. A meme here and gif there gives us the illusion of staying in touch, but it can never replace…
Best Served Warm
It’s been the coldest winter in years – and when the temperature drops, so does your social life. That’s why, LePub Milan and LePub London, together with Heineken®, invited people to warm up at the pub, with a cold Heineken®.
