A Netflix fan-favorite since the first season, Money Heist tells the stories of modern-era Robin Hoods specialized in taking over symbols of financial power. To launch the third season of the show, Netflix did just the same. Two days before the official launch, Milan woke up to discover that the statue of a 15mt high, red-hooded thief had taken over Piazza Affari: the pinnacle of Italian financial power. It did so by turning the giant middle finger created by visionary artist Maurizio Cattelan, located right in front of the Italian stock exchange, into its own hand. The gang’s message to the establishment had never been so loud and clear.
We’ve all been victims of negativity and criticism on social media. No matter what you do online, there is always somebody waiting to criticize you. The most common reaction to all of this hate, is to step back. But, hiding it and feeling bad about it is not going help anyone.
Diesel knows that the truth is, the more you expose this hate, and treat it with irony and irreverence, the less power it has to cause harm. This is why they’re launching Haute Couture. Which is a unique collection designed to do just that: disempower hate comments.
Haute Couture allows Diesel to flip negativity and criticism on its head, they’re turning something that’s typically treated with shame and embarrassment into something that can be worn with pride. It’s an ironic celebration of the online hate that everyone receives, reminding us all that the more hate you wear, the less you care.
Diesel announces: THE (RE)COLLECTION. Its new capsule collection partly made of recycled PET from plastic bottles and in partnership with CocaCola. And while other brands launch their collaborations in the fanciest most exclusive Pop-Up stores, Diesel is inviting people to get it directly from where it came from: the recycling bins. Yeah, that also means your local recycle bin. The (Re)Collection was exclusively available for a limited time from just by scanning any recycling logo worldwide, giving access to an exclusive site on diesel.com to shop the collection before its official release in stores worldwide.
Leroy Merlin with Lessons for Good changed the history of DIY lessons, making them useful to dozens of Italian NGO’s.
The idea was simple and impressive: moving from the store, the place where Leroy Merlin has always given lessons to clients on how taking care of their houses, to NGO’s places in bad conditions.
Turning unaware clients into volunteers, Leroy Merlin succeded in giving a new life to 50 NGO’s for abandoned children, schools, centres for the elderly and refugee.
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A FOLLOWER campaign is about taking back what rightfully belongs to all the followers out there: The effortless art of successful living.
A new perfume anthology inspired by the evocative and alluring silk creations from the house of Ferragamo, Storie di Seta is the new line of universal fragrances to layer and blend.
During this lockdown, we’ve all been missing our social gatherings, laughing and chatting with our friends at the local bars. To keep bars open after the crises, Heineken has launched the global platform for #BackToBars encouraging drinkers to buy a beer now, to enjoy it later when bars are finally allowed to return to business. To show their commitment to these efforts, Heineken will also be making contributions directly, for example in Brazil where they will be matching every beer purchased for the lifetime of the campaign.
Research about consumers’ behavior shows that separate collection goes up by 141% just by making the appropriate bins easier to find. This means that people are already willing to recycle: they just need a little push. Through this minimal OOH campaign based on the brand’s iconic ribbon, we made recycling bins of major cities across the CEE region impossible to miss.
Natural energy has always been considered not so powerful but that’s not true and Solar Power, the new energy drink by Heineken, it’s here to let everybody in the world know that.
Very proud to help people in challenging their daily tasks with vitamin D coming out from the energy of the sun.
BEAVER
An ingenious beaver that in a very short time builds a dam never seen before.
SALMON
Salmon goes upstream and thanks to its energy has nothing to fear even the jaws of a hungry bear.
SQUIRREL
Some squirrels have to carry acorns in the tree, but they decide to do it in a really spectacular way.
This is how Heineken® sees the world of the UEFA Champions League.
People think only some UCL nights are unmissable with friends.
Heineken®’s fresh perspective is that every match night has unmissable moments for everyone and we will demonstrate that every game has unpredictable enjoyable moments worth enjoying with friends. Because it’s when nothing happens that anything can happen.
