During this lockdown, we’ve all been missing our social gatherings, laughing and chatting with our friends at the local bars. To keep bars open after the crises, Heineken has launched the global platform for #BackToBars encouraging drinkers to buy a beer now, to enjoy it later when bars are finally allowed to return to business. To show their commitment to these efforts, Heineken will also be making contributions directly, for example in Brazil where they will be matching every beer purchased for the lifetime of the campaign.
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