Research about consumers’ behavior shows that separate collection goes up by 141% just by making the appropriate bins easier to find. This means that people are already willing to recycle: they just need a little push. Through this minimal OOH campaign based on the brand’s iconic ribbon, we made recycling bins of major cities across the CEE region impossible to miss.
![](https://www.le.pub/wp-content/uploads/2018/04/coca-cola-logo.jpg)
The Sign
Additional materials
Other projects The Coca-Cola Company
![](https://www.le.pub/wp-content/uploads/2022/03/1920x1080-1-800x450.jpg)
Pause is Power
In a world that glorifies a toxic culture of winning at all costs, Powerade is the challenger brand that wants people to feel, and believe that taking a pause is an act of power that will make them come back…