In sports when you are about to give up, most of the time it’s because you think you’re not strong enough to handle the struggle. But only by defeating these thoughts can you overcome the real enemy: yourself. #ProveYourselfWrong.
Inner Fight
Other projects The Coca-Cola Company
Pause is Power
In a world that glorifies a toxic culture of winning at all costs, Powerade is the challenger brand that wants people to feel, and believe that taking a pause is an act of power that will make them come back…
Live Till The Last Drop
Whilst other water brands will remind you to hydrate, Bonaqua is here to champion living till the last drop. When we chug life, when are giving our all, we are living to the fullest, so if we are thirsty, it…
The Sign
Research about consumers’ behavior shows that separate collection goes up by 141% just by making the appropriate bins easier to find. This means that people are already willing to recycle: they just need a little push. Through this minimal OOH…
Diesel X Coca-cola: The (Re)collection
Diesel announces: THE (RE)COLLECTION. Its new capsule collection partly made of recycled PET from plastic bottles and in partnership with CocaCola. And while other brands launch their collaborations in the fanciest most exclusive Pop-Up stores, Diesel is inviting people to get…
Unexpected Energy From Nature
The natural energy of Solar Power is essential for all the needs of everyday life. Many are moments in which a natural boost is needed to face the smallest challenges. This is the social version of the launch of Heineken's…
Natural Power
Natural energy has always been considered not so powerful but that’s not true and Solar Power, the new energy drink by Heineken, it’s here to let everybody in the world know that. Very proud to help people in challenging their…
