Selling on secondhand platforms is becoming common, but sometimes we do not have a pack available at home. To address this, for Global Recycling Day, Barilla teamed up with Marie Kondo to create tutorials on efficiently folding pre-loved items to fit into various-sized Barilla boxes. Reuse your Barilla box for a smarter shipment.
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Secondhand Box
Other projects Barilla
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Passive Cooking
The project aims to inspire consumers around the world to take part in having a beneficial impact on the planet through simple actions by inviting people to embrace positive behaviours by changing their kitchen habits, while educating pasta lovers on…
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The recipe for togetherness since 1877
In a world full of distractions, Barilla reminds us the joy of slowing down and sharing a meal with loved ones. With a 140-year-old legacy, Barilla's pasta is a timeless symbol of togetherness, creating memories that last a lifetime. Let's…
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New Barilla Al Bronzo
With the new Al Bronzo, Barilla brings a new pasta dimension to tables around the world. A whole new taste experience, as if people savored pasta for the first time. For this reason, the way we decided to present it…
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Lady & The Tramp
Can a classic be intense as the first time? Barilla Al Bronzo is reinventing the traditional bronze method to give pasta moments a surprising new intensity. To prove this, for the 2023 global campaign we revisited one of the most…
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Playlist Timer
The secret for cooking pasta to perfection? The right cooking time. Playlist Timer is a series of playlists whose durations correspond to the cooking time of Barilla’s most loved pasta shapes. An actual kitchen timer on Spotify which turns the…
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The Greatest Skier Of All Time
To celebrate Mikaela Shiffrin’s 87th title, becoming the greatest skier of all time, we created a 87 seconds film highlighting her 12 years with Barilla. In addition we presented her with a new limited edition pasta, specially designed for her.…