Lancia il video

Playbrary: Reading Is Back In The Game

Agency

In an era where technology and AI are often viewed as threats to reading, the National Library Board, Singapore has taken a bold step forward. Meet Playbrary, an AI that turns any classic book into an adventure game. Now, gamers and readers can meet in classics like Frankenstein and The Adventures of Sherlock Holmes. Reading is back in the game!

Other projects National Library Board

Augmented Reading

In a groundbreaking collaboration, the National Library Board of Singapore and Snap Inc. present Augmented Reading, an immersive reading experience powered by Snapchat Spectacles AR glasses, real-time OCR, and generative AI. This campaign transforms classic literature like Frankenstein and Pride…

Toblerone

Tantrum Girl

Toblerone

Chocolate Like Nobody’s Watching

Heineken®

Social Off Socials

Bottega Veneta

The Everlasting Logo

National Library Board

Augmented Reading

Heineken®

The Unlucky Charm

Heineken®

Pub Delivery

Heineken®

The Eyes Dribble

Heineken®

Skip the Line

Johnnie Walker

Shadow Delivery

Heineken®

Starring Bars

Heineken®

The Flipper

We use cookies, including third-party cookies, for functional reasons and for statistical analysis.
For further information, please click here.