Smartphones are amazing, maybe too amazing for social life. So, Heineken® created The Boring Phone: the phone you need, when you don’t need a phone. Made in collaboration with streetwear curators Bodega, it comes without HD camera, without voice assistant, without maps, without video calls and without social media… It can’t do pretty much anything a smartphone can do. By LePub Milan and LePub Amsterdam, taking you back to a time when smartphones weren’t a thing.

Heineken & Bodega The Boring Phone
Other projects Heineken®

The Pub That Refused to Die
How far would a village go to save its only pub? LePub Milan and Publicis Dublin proudly present The Pub That Refused to Die: a short documentary that tells the inspiring true story of how 26 locals saved their last…
Fans have more friends
When fans thought they had no one to enjoy their fandom with, LePub Milan and Heineken® said hold my data and reminded them that fans have on average 40% more friends than non fans. In other words: fans have more…

Could have been a Heineken
Billions of voice notes get sent every year. Not only are they getting longer, they’re also getting in the way of people meeting in person. That’s why LePub Milan and LePub São Paulo, together with Heineken®, decided to turn those…

The Group Chat Bar
Group chats are increasingly where friendships live today. People are now relying on them so much, they’re replacing time spent IRL. A meme here and gif there gives us the illusion of staying in touch, but it can never replace…

Best Served Warm
It’s been the coldest winter in years – and when the temperature drops, so does your social life. That’s why, LePub Milan and LePub London, together with Heineken®, invited people to warm up at the pub, with a cold Heineken®.

Real Friend Necklace
In October, ads for a dystopian, AI-powered wearable device that promises to be your friend took over New York City billboards, sparking all sorts of reactions. As a brand that exists to help people overcome barriers to a more fulfilling…

Rooftop Revival
In Seoul, social life is shrinking. Streets are crowded, and having people over is hardly practical. But even as the city feels like it’s run out of space to socialise, one solution has been hiding in plain sight: rooftops. Unused,…

Social Off Socials
Turns out that the way to spend less time on social media is by… socialising. LePub Milan’s latest campaign for Heineken shows what happens when Joe Jonas and other top tier influencers don’t have anyone to influence. Sorry, social media.

Return to the Office
When the world was called back to the office, Heineken® saw an opportunity to bring something else back — the afterwork. Set against the monotone of a real “return-to-office” email, Return to the Office turns corporate jargon into a rallying…












