Lancia il video

Heineken & Bodega The Boring Phone

Smartphones are amazing, maybe too amazing for social life. So, Heineken created The Boring Phone: the phone you need, when you don’t need a phone. Made in collaboration with streetwear curators Bodega, it comes without HD camera, without voice assistant, without maps, without video calls and without social media… It can’t do pretty much anything a smartphone can do. By LePub Milan and LePub Amsterdam, taking you back to a time when smartphones weren’t a thing.

Video gallery

Heineken | The Boring Phone - HD Camera
Heineken | The Boring Phone – Maps

Other projects Heineken

Pub Museums

Pubs are culturally significant pieces of Irish history, but many are now struggling to keep their doors open. Heineken’s Pub Museums is an initiative that turns historic Irish pubs into virtual museums to help safeguard them. Thanks to the work…

LaundroMatch

In South Korea, bars close before Uefa Champions League matches begin. But there is one place that stays open 24/7: laundromats. For this reason, Heineken partnered with Washenjoy, the top laundromat chain, and SPOTV, the only broadcaster showing the UEFA…

Trash & Win

When you are having a good time, you really don’t want to take time out to deal with trash. But, what if taking care of trash became equally enjoyable? Trash & Win is a digital platform launched in Spain that…

The First Ahhh!

Everything that is done at Heineken is focused on a single moment: the first sip. Since its origins in 1873, the brand has consistently focussed on this special moment. Because the first sip of Heineken is not just any sip.…

Cheers to the Real Hardcore Fans

What makes a hardcore fan…really hardcore? Is it…waiting long hours for an autograph? Naming your pet after your favourite football player? Never watching a game without your lucky sock? Staying up all night for the match? All of the above,…

CHEC0.0

You can be one of the best in the world behind the wheel. But if you drink, you're not the best driver. Heineken, together with LePub Milan and LePub Mexico City, strengthen their commitment to remind everyone that our most important…

The Gaming Fridge

When not all nights out are out, gamers still need a way to get their cold beers in. Heineken reveals ‘TH3 G4M1NG FR1DG3’ - a custom-made PC that works inside a Heineken beer fridge thanks to an innovative cooling system…

Just Another Night Out

“Not All Nights Out are Out” is the first gaming campaign of Heineken. The initiative merges the gaming culture with the brand’s product, celebrating online entertainment as an important moment of socialization. The main film, titled "Just Another Night Out",…

The Best Driver

Who’s the best driver? The one who always takes everyone home? The one who has the largest car? The one who likes driving the most? or maybe double F1 World Champion Max Verstappen? The best driver is the one who…

National Library Board, Singapore

Playbrary: Reading Is Back In The Game

Barilla

Secondhand Box

Heineken

Pub Museums

Heineken

LaundroMatch

adidas

Into the zone

Heineken

Trash & Win

Heineken

The First Ahhh!

Heineken

Cheers to the Real Hardcore Fans

Heineken

CHEC0.0

Mulino Bianco

The Believer

Marvis

Marvel your routine

Tiger

Tiger Summer Puffer

We use cookies, including third-party cookies, for functional reasons and for statistical analysis.
For further information, please click here.