Despite being one of Italy’s greatest sporting talents, Jannik Sinner has often had his Italian identity questioned for not fitting traditional stereotypes. So, for Gucci, we turned the controversy into a statement that speaks for itself. Featuring Sinner and three simple words, MADE IN ITALY, the campaign subtly celebrates where excellence comes from, both for the tennis champion and the iconic fashion house. Because identity needs no proof.
Created by LePub Milan.
