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Welcome Back, Paisano

Agency

Mexicans are one of the best workforces in the world. It’s a shame they’re being deported. But Tecate welcomes them with open doors.

Welcome Back, Paisano is a Tecate platform that expands its convenience stores, SIX, by employing repatriated Mexicans so they don’t have to start from zero in Mexico.

10 stores have already opened, and we’ll keep opening more in the years to come.

Other projects TECATE

Playa Tecate Access. Always open to everyone.

In Mexico, access to the beach has become increasingly limited. In some destinations, there’s only one public access point for every 100 kilometers of coastline. Beaches that should belong to everyone are now full of restrictions: minimum spends, time limits,…

Gulf of Mexico Bar

The Gulf of… what? When the name of the Gulf of Mexico was changed on many map apps around the world, LePub Mexico City and Tecate, the most Mexican beer, knew we had to do something. So, we crafted a…

Eagle

It seems that Mexicans have a hard time saying NO. They avoid it to keep the group together, to avoid hurting anyone, or to prevent conflict. That’s why LePub Mexico City and Tecate asked themselves: How can we empower people…

Heineken®

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Heineken®

Tocayos Inc.

Heineken®

Clinker

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Cara De Meme

TECATE

Playa Tecate Access. Always open to everyone.

Heineken®

Fans have more friends

SAMSUNG

Victory Is a Team Sport

Dos Equis

The Return of Interesting

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Could have been a Heineken

Heineken®

The Group Chat Bar

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Best Served Warm

Heineken®

Real Friend Necklace

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