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Second Serve Tickets

Agency

New York City

Over the years, thousands watched Serena Williams play live, but only her biggest fans kept their past tickets. So, for the 2026 US Open, Heineken reactivated those tickets to bring Serena’s truest fans together.

From LePub New York City

Heineken^®
The Unexpected Double

TECATE
Welcome Back, Paisano

Heineken^®
The Pub That Refused to Die

Plenitude
Dark Mode Ads

Heineken^®
Socializing Billboards

Heineken^®
Bar De Change

Marvis
Travel Set

Heineken^®
Tocayos Inc.

Heineken^®
Clinker

Desperados
Cara De Meme

TECATE
Playa Tecate Access. Always open to everyone.

Heineken^®
Fans have more friends