Buying and selling used objects is not only the most convenient way to get rid of what you no longer need or to find what you are looking for. It is, above all, the easiest way to move on from the past and begin something new. Publicis Italia started with this idea to reposition Subito, the number one buying and selling portal in Italy, on the market.
To show the strategy employed, our agency developed two videos that describe how it only takes just one used object to lead to new and unexpected situations in life.
