The goal of the new advertising campaign, created by Publicis Italia, for Leroy Merlin is to strengthen its image as a leading brand that not only sells single products but also assists customers in implementing complete projects.
This creative concept also aims to highlight the idea of DIY in order to show and remind people how this is much more than a simple hobby, an urgent task or only suitable for experts.
The creative nature of the two videos, the first on air from 3 May, takes the form of storytelling that exploits small yet significant moments in everyday life to launch the brand’s promise that: “Improving your home also improves your life.”
