In a groundbreaking collaboration, the National Library Board of Singapore and Snap Inc. present Augmented Reading, an immersive reading experience powered by Snapchat Spectacles AR glasses, real-time OCR, and generative AI. This campaign transforms classic literature like Frankenstein and Pride and Prejudice into an interactive adventure with soundscapes, visuals, and gamified elements. Designed to reignite Gen Z and Millennial interest in books, this beta project offers a new way to rediscover the magic of reading in the digital age.
Augmented Reading
Agency
Singapore
Other projects National Library Board
Playbrary: Reading Is Back In The Game
In an era where technology and AI are often viewed as threats to reading, the National Library Board, Singapore has taken a bold step forward. Meet Playbrary, an AI that turns any classic book into an adventure game. Now, gamers…
