To celebrate real hardcore fans, LePub Milan and Heineken partnered up with Jorge, the most superstitious football fan, and gave everyone the chance to make #TheSuperstitiousCall to get some luck for their team during the 2024 UEFA Champions League Final.
#TheSuperstitiousCall
Agency
Milan
Other projects Heineken®
Pubscription
With people spending 3.1 hours a day on streaming platforms, nights out are increasingly becoming nights in. That's why LePub Milan and LePub London teamed up with Heineken and Amazon Fire TV to reimagine what a subscription could do. Meet…
The match you cannot miss
This summer, Heineken and Heinz launched the most limited collab of the year: HEINeken. A collector’s six-pack featuring five bottles of Heineken and one bottle of Heinz Tomato Ketchup. *DIY edition also available at home.
Fan Volunteers
With nearly half of this summer’s soccer games airing during U.S. work hours, Heineken found a loophole in corporate benefits to help fans stuck at their desks: Volunteer Time Off, a benefit already offered by many companies, becomes a way…
The Unexpected Double
When you’re up for a padel match, you never really know who you’ll end up playing with. It could be a beginner. It could be a pro. It could be… a GOAT. Heineken® and LePub Milan proved it: going out…
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How far would a village go to save its only pub? LePub Milan and Publicis Dublin proudly present The Pub That Refused to Die: a short documentary that tells the inspiring true story of how 26 locals saved their last…
Socializing Billboards
Heineken is all about social occasions and bringing people together. And there’s no better place to show this than on the streets, where social life actually happens. But there, the brand competes with countless other ads for people’s attention. So…
Bar De Change
For South Africans, a beer in Europe can cost up to four times more than back home, making simple social moments like buying a round far less social. So, Heineken created Bar De Change: a Bureau de Change for beers.…
Tocayos Inc.
Spanish “barrio” bars like Bar Paco, Bar Pepe, and Bar Luis are at the heart of their communities, but can’t match the benefits of franchises. LePub Milan proudly presents Tocayos Inc., where Heineken brings same-name bars together, offering marketing support,…
