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Victory Is a Team Sport

Agency

Victory is often seen as a solitary pursuit, but no one wins alone. Every athlete has a team behind them: the coach who first believed, the parent who never missed a practice, the friend who stayed when the going got tough, the fan who cheered with all their heart.

For Milano Cortina 2026, LePub Milan reframes Samsung’s Victory Selfie not as a moment for the winner alone, but as a shared celebration with everyone behind the win. Victory is a team sport and when you open your biggest moments to those who made them happen, “open always wins.”

From LePub Milan.

Dos Equis

The Return of Interesting

Heineken®

Could have been a Heineken

Heineken®

The Group Chat Bar

Heineken®

Real Friend Necklace

Heineken®

Rooftop Revival

Barilla

Tastes Like Family

Toblerone

Tantrum Girl

Toblerone

Chocolate Like Nobody’s Watching

Heineken®

Social Off Socials

Heineken®

Return to the Office

Bottega Veneta

The Everlasting Logo

National Library Board

Augmented Reading

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