To celebrate real hardcore fans, LePub Milan and Heineken partnered up with Jorge, the most superstitious football fan, and gave everyone the chance to make #TheSuperstitiousCall to get some luck for their team during the 2024 UEFA Champions League Final.
Secondhand Box
Selling on secondhand platforms is becoming common, but sometimes we do not have a pack available at home. To address this, for Global Recycling Day, Barilla teamed up with Marie Kondo to create tutorials on efficiently folding pre-loved items to fit into various-sized Barilla boxes. Reuse your Barilla box for a smarter shipment.
True Hardcore Fans
What makes a hardcore fan…really hardcore?
Is it…waiting long hours for an autograph? Naming your pet after your favourite football player? Never watching a game without your lucky sock? Staying up all night for the match?
All of the above, sure. Because commitment is what makes you a hardcore fan.
And even if their stories seem crazy, they are real.
Cheers to the real hardcore fans.
The Gaming Fridge
When not all nights out are out, gamers still need a way to get their cold beers in. Heineken reveals ‘TH3 G4M1NG FR1DG3’ – a custom-made PC that works inside a Heineken beer fridge thanks to an innovative cooling system – as the latest installment of the ‘Not All Nights Out are Out’ campaign, launched in March this year. It’s designed to cool both the hardware and the bottles inside, so gamers can enjoy a cold Heineken while keeping the PC performance high, highlighting Heineken’s perspective on the importance of socialization within the gamer culture and connecting gamers with the brand.
CHEC0.0
You can be one of the best in the world behind the wheel. But if you drink, you’re not the best driver.
Heineken, together with LePub Milan and LePub Mexico City, strengthen their commitment to remind everyone that our most important moments should be enjoyed safely. And to do that the best choice is always Heineken 0.0.
150 years of Whateverken
This year Heineken is turning 150. The perfect time to remind people of our heritage and celebrate our history. And maybe we’ll even cheer to our barley, malt and… a bunch of other things in which people are clearly interested in. Or, and this is just and idea, we could talk about the only thing we all care about aka the good times. After all it’s been 150 years of good times. One way or another.
Into the zone
A comfortable run doesn’t beat any records or get you first over the finish line.
It gets you something a little different.
Some call it runner’s high.
Others call it ‘the zone’.
Or just a clear mind.
And the fastest way to get there?
adidas Supernova.
Marvel your routine
Marvis isn’t just a toothpaste.
With its wide range of flavours and a sleek design, this little tube has the power to turn mundane routines into extraordinary experiences.
That’s why we’ve chosen to reposition the brand through a vibrant campaign made of pop illustrations and a witty tone of voice: to give everyone a preview of the marvelous Marvis universe.
The brand is redefining the way we look at oral hygiene, inviting everybody to Marvel their routine.
Trash & Win
When you are having a good time, you really don’t want to take time out to deal with trash. But, what if taking care of trash became equally enjoyable?
Trash & Win is a digital platform launched in Spain that turns every Heineken bottle and can into a lottery ticket that can win you exciting prizes like Champions League tickets, VIP passes to music festivals, and more. All you need to do is take them to the right recycling bin and drop them in while on TrashAndWin.com
So, what are you waiting for?
Scan. Drop. Win.
The First Ahhh!
Everything that is done at Heineken is focused on a single moment: the first sip. Since its origins in 1873, the brand has consistently focussed on this special moment. Because the first sip of Heineken is not just any sip. Its refreshing taste is what separates work from after-work, day from night, duty from leisure, Agh from Aaahhh.
That’s why Heineken’s latest global campaign highlights the different characteristics present in its brewing process that give it a unique balanced taste designed for that first Aaahhh.