This year Heineken is turning 150. The perfect time to remind people of our heritage and celebrate our history. And maybe we’ll even cheer to our barley, malt and… a bunch of other things in which people are clearly interested in. Or, and this is just and idea, we could talk about the only thing we all care about aka the good times. After all it’s been 150 years of good times. One way or another.
150 years of good times
Other projects Heineken
The Gaming Fridge
When not all nights out are out, gamers still need a way to get their cold beers in. Heineken reveals ‘TH3 G4M1NG FR1DG3’ - a custom-made PC that works inside a Heineken beer fridge thanks to an innovative cooling system…
Just Another Night Out
“Not All Nights Out are Out” is the first gaming campaign of Heineken. The initiative merges the gaming culture with the brand’s product, celebrating online entertainment as an important moment of socialization. The main film, titled "Just Another Night Out",…
The Best Driver
Who’s the best driver? The one who always takes everyone home? The one who has the largest car? The one who likes driving the most? or maybe double F1 World Champion Max Verstappen? The best driver is the one who…
MSGM x Heineken
To celebrate how people in Italy enjoy Heineken, MSGM and Heineken came together in the name of good times to create an exclusive fashion collab. Or shall we say Miscollab? Since the collection features 150 Ainechen misspelled fashion items. Cheers…
The Ghosted Bar
‘The Ghosted Bar’ campaign, which stars Korean actor Park Hyung Sik, aims to inspire young people to "work responsibly" and not let their friends down by ‘ghosting’ them and working instead. The campaign aims to help young people shift away…
Heinekicks
Heinekicks was designed specifically to tackle two challenges in Asia-Pacific. The first was getting Gen-Z interested in beer again, and the second was working around the black market restrictions on beer advertising. Tapping on the world’s top shoe customiser, The…
Ant-Man and The Wasp
Does it count as shrinking and drinking if it’s alcohol-free? This winter, Heineken 0.0 and Marvel Studios’ “Ant-Man and The Wasp: Quantumania” are teaming up on a campaign that focuses on drinking (and shrinking) responsibly. Enjoy Marvel Studios’ #AntManAndTheWaspQuantumania responsibly.…
The Office Cleaners
Heineken's new campaign "The Office Cleaners" is part of the #WorkResponsibly platform and aims to raise awareness among workers about the importance of having a work-life balance. This time, to remind people stuck at work that it was time to…
Bar Experience
The Horeca industry has been confronted with unprecedented staff shortages, leading establishments to reduce their capacity or, in some cases, closing down. Heineken really believes that bar work can help young people build a successful career. That’s why the brand,…
