“We’ll meet again” celebrates people’s resilience over the last year, as the world found new ways to keeping the nightlife spirit alive while respecting the rules. The campaign captures the ways in which we all had to try and make the mundane, everyday moments of lockdown something unexpected and fun, because nightlife lives on.

A group of super-selected fans of La Casa de Papel is flying to Madrid for an exclusive screening of the highly anticipated Volume 1 of the last part of the series. That’s what they know. 

What they don’t know is that they were chosen among the worst spoiler makers of Italy. And that they’re going to watch the show right there, on the plane, while their smartphones are disconnected from the world. This way, millions of fans at home may enjoy the new season without their spoilers.

Can a classic be intense as the first time? Barilla Al Bronzo is reinventing the traditional bronze method to give pasta moments a surprising new intensity. To prove this, for the 2023 global campaign we revisited one of the most iconic stories of all time. Disney’s Lady and the Tramp turns into the unexpected night-out of a couple of strangers dining in the back alley of a fancy restaurant. With the Italian touch of genius of Michelin starred-chef Davide Oldani, they live a once-in-a-lifetime’s pasta moment, as the one that everybody can taste at home with every bite of Barilla Al Bronzo: a classic with a new intensity.

The world is constantly evolving. Contagious with this inertia, we too feel compelled to keep changing in order to move forward. But if we were to stop for a second, just a second, we would realise that it’s quite the contrary. This is exactly what Tissot wants to convey in its new global campaign. Through a powerful manifesto, it invites the audience to stay focused in order to achieve greatness. Just as they have done for the past 170 years.

To celebrate how people in Italy enjoy Heineken®, MSGM and Heineken came together in the name of good times to create an exclusive fashion collab. Or shall we say Miscollab? Since the collection features 150 Ainechen misspelled fashion items. Cheers to 150 years of good times. One way or another.

To celebrate Mikaela Shiffrin’s 87th title, becoming the greatest skier of all time, we created a 87 seconds film highlighting her 12 years with Barilla. In addition we presented her with a new limited edition pasta, specially designed for her. 87 of these pasta packs were part of an auction where all profits were donated to chef Massimo Bottura’s non-profit organization “Food for Soul”.

Italy’s powerless Prince Emanuele Filiberto was born in exile; forbidden from ever taking the throne. But, on November 14th, he made a one-time, unbranded announcement across national TV stating the return of the royal family. Italy was abuzz with the news. Then, 24 hours later he appeared again revealing the truth: the only monarchs to return to Italy would be the British Royal Family on Netflix’s The Crown season 3.

Every year Leroy Merlin offers training courses for its employees to develop skills to help customers plan their future. But what if, for once, a training course helped design the future of those who can’t even imagine one? This is the idea behind Lab For Change, a carpentry workshop inside the Beccaria Juvenile Detention Center to help young inmates design their own tomorrow and develop skills for reintegration into society. One of the boys who took the carpentry training course is about to begin his work path at Leroy Merlin.

Francesca is a film about a young girl during her transition phase. Day by day we see her body change, while she becomes increasingly aware of herself and her new identity, which will lead her to fulfill her life’s dream.